SEO metrics are a good way of assessing the performance of your website. Over the last few years, SEO has gained popularity, and with it, customer expectations have also risen. If you are still wondering what these metrics are and what they can do for your website, continue reading to find out. Keyword Rankings: Tracking […]
What SEO Metrics Can Tell You About the Value of Your Website Read More »
Setting goals is the first step in establishing a valuable content marketing strategy, but how do you know when those goals have been achieved? It’s impossible to know how close – or far – you are if you don’t know how to measure the journey. Developing an understanding of your key metrics is critical to
You hear it all the time. If you want your blog to be successful, you need to treat it like a business. The same is true if you want to stick to Internet marketing, if you want to grow a YouTube channel, or any other kind of endeavor. The people who approach these ventures like
I see a lot of startup entrepreneurs copying successful businesses. The entrepreneurs observe what those businesses do and assume it would work for them. Or they attribute the success of a company to a certain strategy or practice. The confusion has gotten worse with the publication of “The 4-Hour Workweek.” For example, many entrepreneurs and
Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy. More than one-third (36%) of small businesses already have an SEO strategy, and an additional 23% plan to develop one in 2019, according to a recent Clutch survey. While many small business owners understand they need an SEO strategy,
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In this article, we’ll guide you through the various customer experience metrics and how best to measure and optimise your customer experience. customer experience metrics We now live in a world where customers have an infinite supply of products and services to choose from, and it’s getting harder and harder to stand out from the
In our previous posts about demand generation, we explored some of the ways to drive an effective demand gen campaign. For our final blog in this series, let’s talk about KPIs—because the cold, hard truth is without metrics, no other aspects of your campaign matter. Let us know when this scenario starts to sound uncomfortably
Social media can drive visits to a company’s content pages. Google Analytics has a built-in report for tracking how much traffic your site receives from social media networks. Social media sites can be powerful tools for distributing content and driving engagement. But, like much of marketing, long-term social media success requires constant improvement. Improvement is
Essential Social Media Metrics for Content Marketing Read More »
When I began using Google Ads at my first job out of college, I was scared senseless. I knew that I’d seen those distracting, cumbersome ads litter my search engine results page (SERP, although I didn’t know that was the acronym back then) and foul up the actual content I was trying to read on
Tracking and Analyzing Google Ads Campaign Metrics Read More »
LinkedIn has announced a new integration with Moat analytics, which will provide more insight into video marketing performance on the platform. Source link
LinkedIn Improves Video Marketing Metrics via New Integration with Moat Read More »
