5 Metrics Which Prove Your Content Marketing Efforts are Failing (and How to Revive Them)
Without definitive goals – and measurable elements – you won't be able to maximize your content efforts. Source link
Metrics
It’s time for marketers to ditch outdated metrics like reach and impressions
Rather than stubbornly sticking with broad strategies aimed at increasing general awareness, marketers can make an impact by embracing a targeted approach via ‘relevant awareness’ More than 40 brands purchased and ran national television spots that aired during the 2019 Super Bowl. Each advertiser paid at least $5 million per spot – not accounting for the
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These are the Google Ads reporting metrics still affected by May 2 bug
Google is still trying to correct several reporting metrics for May 1 and 2 that were affected by a bug discovered May 2. The company issued an update Friday — in the help center rather than as another update to the original blog post — with details on which metrics have not been fixed. Outstanding
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Visualizing Speed Metrics to Improve SEO, UX, & Revenue – Whiteboard Friday
Posted by sam.marsden We know how important page speed is to Google, but why is that, exactly? With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there are more reasons than ever to both focus on site speed and become adept at communicating its value to devs and stakeholders. In today’s
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Email Marketing Metrics
Numbers tell the tale, especially when it comes to engagement. Metrics will indicate what is working and not working with your current email marketing strategy. They will tell you what areas to concentrate on, what to improve, and what you might consider eliminating altogether. If the numbers show strong results, you can also justify your
Facebook's New Competition-Based Ad Metrics Are What We've Always Needed
With the social giant's latest quality, engagement and conversion ranking metrics, we're finally headed toward transparent ad performance, Dropkick Ads CEO Orlando Rios writes. Source link
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Are There Magic Marketing Metrics in the Engagement Economy?
Perhaps you’ve heard that we are in now what is known as the Engagement Economy. Nearly a decade ago, The Institute for the Future, an independent, nonprofit strategic research group, explored what they referred to as the “Burgeoning Economy of Engagement.” The idea has continued to gain traction, and today the basic premise is that
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The SEO metrics that really matter for your business
Whether you are a business owner, marketing manager or simply just interested in the world of ecommerce, you may be familiar with how a business can approach SEO. To every person involved, the perception of SEO and its success can vary from a sophisticated technical grasp to a knowledge of the essentials. At all levels,
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The 7 Most Important Metrics to Track
Sixty-five percent of customers find it more convenient to contact businesses by phone, as compared to only 24% who prefer to fill out a web form. That is why digital marketers must combine data for offline call conversions and web-based conversions – to show businesses a clear picture of their ad’s performance. The results of
Instagram Tests Hiding Like Counts to Reduce Focus on Vanity Metrics
Instagram is experimenting with a new option that would hide total like counts on posts from all but the post creator. Source link
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