Metrics

From Email Metrics to Inbound Marketing Taking Advertising Options to the Next Level

Analytics, Email Marketing /

When it comes to email marketing, one of the biggest challenges that media companies face today is the ability to translate insight into action. The reason? When publishers deploy email campaigns, it’s usually to deliver some value to the advertising side of the business. There may be partners who are sponsoring newsletters, or marketing teams may […]

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11 Essential Metrics to Measure Your Email Campaign’s ROI

email campaigns, Email Marketing, Marketing, YEC, Young Entrepreneur Council /

Email marketing is often praised for its high return on investment, so it’s no surprise that so many brands focus their attention on this channel. However, like any other marketing effort, it’s important to have a solid process in place for measuring email success. To help you better understand the results your email campaigns are generating, we asked a

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BULK SEO CHECKER LAUNCHES FREE SEO METRICS TOOL – Press Release

SEO BLOG /

Innovative free SEO Metrics tool, Bulk SEO Checker, officially launches to help SEO freelancers and link builders, and digital marketing professionals Bulk SEO Checker is looking to disrupt the digital marketing space with the launch of its free SEO Website Metrics tool designed to help professionals in the digital marketing field understand how well a

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How Data Metrics Work For Independent Artists

SEO BLOG /

While social media platforms offer artists a convenient method for contacting and advertising to fans, these sites also provide valuable marketing info behind the scenes on the demographics of visitors and other helpful data-driven insights. _____________________________ Guest post by Carter Wilson of the Berklee College of Music: Music Business Journal Introduction Since the rise of

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Marketing Attribution Metrics with Engagement

b2b, Consumer, marketing metrics /

Every sector has its Big Bad Wolf. For marketing, it’s attribution—or at least it was. These days, attribution isn’t so scary. The wolf has been declawed, and today’s marketers are expected to be able to connect their efforts and spend to revenue. But while we may better understand marketing attribution, the technology, processes, and skill

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Backlinks vs social shares: How to make your content rank for different SEO metrics

backlinks, campaign success, Content, Content marketing, Content Strategy, evergreen content, Linking, SEO, Social Media, social shares /

A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa. Analyzing over 2300 pieces of finance content, Kaizen has found the best performing pieces of content for URL rating, the number of referring domains, and the number of social shares. Nine out

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5 Must Watch PPC Reporting Metrics For Small Businesses

Basic PPC Strategies, Bing Ads, PPC KPIs, Search /

What’s the end goal of any small business PPC campaign? Results. Results that show you that all the effort you’ve put into building, optimizing, curating, and monitoring your Pay per Click (PPC) ads matters and is paying off. Using valuable data in the form of performance metrics and reporting within Bing Ads and Google Ads

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