What are the right metrics to track to maximize your social media marketing success? Check out this listing of target goals and associated data points. Source link
48 Social Media Goals and Metrics to Measure the Success of Your Strategy [Infographic] Read More »
You’re about to become a better Facebook advertiser. Yesterday, Facebook announced that it’s sunsetting Relevance Score—the ad-level metric that basically tells you whether your ad is any good—and replacing it with three new metrics: Quality ranking Engagement rate ranking Conversion rate ranking Let’s dive deeper. After looking more closely at Relevance Score and the metrics
RIP Relevance Score: Facebook Introduces 3 New Metrics Read More »
Amazon has launched new metrics for brands advertising on the platform to better understand their audiences and who is buying on the platform. There are four new metrics that offer new-to-brand insights for advertisers. The metrics give an idea of what percent of purchasers and orders are new to brand versus returning customers coming from
Amazon New-to-Brand Metrics | PPC Hero Read More »
Facebook to remove relevance score for ads starting April 30. Facebook announced Wednesday it is replacing its ad relevance score with three new “more granular” metrics. It will also be removing six additional ad metrics, replacing them with what it calls “more actionable” measurements. Goodbye relevance score. Facebook’s relevance score offered advertisers insight into how
Facebook to replace relevance score with 3 new metrics in April Read More »
The Role of Data Metrics for Independent Artists Music Business Journal By Carter Wilson. Introduction. Since the rise of social media and other online platforms like YouTube and Facebook, artists have been able to reach their … Source link
The Role of Data Metrics for Independent Artists – Music Business Journal Read More »
Performance is money. We’ve all had it drilled into our heads: 7s page load means 26 percent session loss. We’re learning more about the real-life human impact of our heft pages. ($0.11 to load a single page? What’s going on there, Canada!) SEO professionals everywhere are collectively sighing over their personal and collective battles all
A Technical SEO Guide to Lighthouse Performance Metrics Read More »
The metrics which come from various SEO tools – be it Ahrefs, Moz, MajesticSEO or others – have been a hot topic ever since their conception. Metrics, like Domain Authority (DA) from the Moz tool, have not been without their criticisms. Earlier this month, Moz announced they are going to roll out a major upgrade
There are fundamental problems with relying only on Domain Authority metrics Read More »
Average Position was one of the original metrics in Google Ads when they launched their search advertising product called AdWords. But as search advertising has evolved, what used to be a primary metric for making optimization decisions has lost its usefulness and so Google has announced that it will disappear later this year. This means
Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed Read More »
Metrics are your marketing scorecard, which is why you need to ensure you’re tracking the right ones Metrics are the ‘scorecard’ of your digital marketing work. When these metrics, also known as key performance indicators (KPIs), are moving upwards, you’re winning the marketing game. When they’re trending downwards, you’re on the losing team (at least
Which CX metrics to add to your marketing KPIs Read More »
Click share is rolling out for Search campaigns in Google Ads. To help advertisers get a fuller sense of how their text ads are performing, Google is bringing the click share metric to Search campaigns. Why you should care Represented as a percentage, click share is an indication of how many clicks your ads received
Google Ads bringing click share to Search campaign competitive metrics Read More »
