In the wake of the Cambridge Analytica scandal, Facebook’s founder and CEO Mark Zuckerberg is in some seriously hot water. The scandal – in which data mining firm Cambridge Analytica gained improper access to more than 50 million Facebook users’ data, which they may have used to unethically influence voters during the 2016 election cycle […]
Here’s What Mark Zuckerberg’s Almost-Perfect Mea Culpa Was Missing Read More »
Yesterday I read a blog post from a travel blogger. Fab post. The blog layout? Solid. I did feel some fine tuning was in order. But before I intended to email said blogger I found a critical error; the blog commenting system broke. I could not comment because each time I tried the CAPTCHA form
1 Connecting Factor You May Be Missing Read More »
Personality. No sense beating around the bush. I spoke to a few bloggers over the past week in Thailand. I also chatted with aspiring bloggers. The budding stars had personality. I observed it through their blogs. Aspiring bloggers noted how their stories would set them apart. One blogging hopeful noted his story of teaching English
1 Element Sorely Missing from Most Blogs Read More »
AdWords conversion tracking can be a bear. Whether you’re trying to track a content download, a demo request, or a view-through in-store visit (I’m only joking), you have to deal with conversion action setup, code implementation, and some testing to make sure your desired action is being tracked and attributed accurately. Unfortunately, all of this
Are You Missing 80% of Your Conversions? The Importance of Call Tracking [Case Study] Read More »
Do you have a documented owned media platform strategy? As a digital marketer, you know that your blog and email list contribute to your balance sheet and support your marketing. BUT there’s more to owned media! Even better, most marketers don’t take advantage of the full array of owned media options. As a result, you have
Owned Media Platform Guide: 40+ Options You May Be Missing Read More »
If you log into the new Google Search console and click on any of your verified profiles at the top right, you may see a new button in the interface named “coming soon.” That button takes you to this help document that first describes why some of the reports in the old Search Console are
Tell Google which report you are really missing in new Google Search Console Read More »
The holiday shopping season is in full force. Etailers are hoping for big returns on their marketing efforts. But etailers often lose conversions due to missing title and alt attributes in product (and site) images. Title and alt attributes are important for usability as well as navigational and selling. The image tag is what calls
Missing Image Attributes Can Hurt Holiday Sales Read More »
Yesterday I retweeted someone. I enjoyed seeing their travel photo. I hit the RT button. I chatted with the person, letting them know I enjoyed seeing their travel photo. Said individual chatted with me, letting me know, “no sweat.” The tweeter whom I engaged then Liked and RTed about 10 of my prior posts from
1 Missing Ingredient in the Blog Post Automation Secret Sauce Read More »
There are so many great new techniques in B2B marketing today, it’s hard to keep up. I hereby offer a roundup of ideas that you may have overlooked: IP address identification, a customer-driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data, account-based marketing, and linking consumer data with your
Six Powerful B2B Marketing Tactics You May Be Missing Read More »
Twice in the last week, I’ve received two emails from people who get this blog. That’s rare for me. The comments were identical, too. Basically “I hate it when you just send ‘CBMblahblah’ because I don’t know whether I should bother reading the post. Fair. Here’s what you need to know. What are you missing?
What Are You Missing By Not Clicking on Those CBM Posts? Read More »
