Fraud hits online publishers and advertisers on every platform, but mobile devices offer some special opportunities. And, as the types of mobile devices increase, the types of special vulnerabilities are likely to increase. To get a sense of a few mobile-specific fraud weaknesses, we checked in recently with several experts. For Maor Sadra, managing director […]
Mobile devices offer special vulnerabilities to fraud Read More »
Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with
LinkedIn mobile video ads, Oculus VR app discovery & Facebook’s missing Russian data Read More »
Ok you may be thinking, based on the title: “This guy is crazy, of course mobile is a channel!.” Yes, of course mobile is a channel. But marketers need to realize that is more than. Much more than that. Mobile is a way of life. And no that is not hyperbole. Not by a long
When It Comes To Cross Channel Marketing, Mobile Is Not A Channel Read More »
LinkedIn has announced a closed beta for testing video ad units as Sponsored Content. This comes just two months after enabling native videos in the LinkedIn Feed. Beta testers include Prudential Financial and Microsoft Canada. The video ads will autoplay, and appear as a standalone unit with a “Promoted” label to distinguish them as paid content.
Most searches are done on a cell phone and it’s time to put a mobile SEO strategy in place. Here are 7 tips you need to help you get started. Did you know that mobile devices account for more than 52% of all Internet searches? Nowadays your online marketing campaign has to target mobile users.
Your smartphone gives you access to your small business when you are outside of the office. But when it comes to doing actual work, it leaves much to be desired. Microsoft (NASDAQ:MSFT) has just announced two apps to let you continue working on your PC if you happen to initiate them on your iOS or
Microsoft Apps Give Business Users Flexibility Across PCs and Mobile Devices Read More »
October 5, 2017 There are several questions I get asked when advertisers or businesses are thinking about starting new mobile app campaigns. Just like paid search, it’s important to start your campaigns with a goal in order to measure value and success. Creating your mobile app strategy can be overwhelming. However, these 4 steps should help
4 Steps To Create A Mobile App Advertising Strategy Read More »
If you are one of the 3.8 million owner operators the U.S. Small Business Administration identifies as a micro business, NCR Silver (NYSE:NCR) and Worldpay (LON:WPG) have created a payment processing device called Ring Up just for you. With your smartphone and Ring Up, you can receive payments anywhere from your customers. This is a
NCR Targeting Startups with New Mobile Payment Solution Read More »
AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The downside — arguably a temporary one — is that not
Tracking the Accelerated Mobile Pages (AMP) Project Read More »
Case studies showcasing the positive affects of PWAs PWA technology isn’t exactly new, but it isn’t completely old either. However, as more and more internet users spend more and more time (as well as more and more money) via mobile applications, and because of the high and increasing level of mobile penetration globally, it comes
How your mobile ROI can increase with Progressive Web Apps Read More »
