Mobile

Body Shop and Urban Airship turn mobile wallets into brand and social engagement tool

Channel: Mobile Marketing, Mobile Marketing, SEO BLOG, Social media marketing /

Mobile wallets remain underappreciated and underutilized by retailers. Mobile wallet passes are more lightweight than full-blown retail apps, are more likely to be downloaded and can deliver some of the same marketing functionality, such as location-based notifications. Now, The Body Shop and Urban Airship, which offers a mobile wallet marketing solution, have further expanded the […]

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This is why a good UX is essential for your mobile website

Digital marketing strategy, Mobile CRO techniques, SEO BLOG /

Chart of the day: Research by Google reveals why it’s so important your mobile website has good user experience Mobile experience directly affects conversions and whether users will purchase again. Users who have a bad mobile user experience are 60% less likely to revisit and purchase from that brand in future. In addition, 90% of users

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Are You Underestimating Your Mobile Marketing Potential?

Business Books, Marketing Books, SEO BLOG /

Usefulness Content Freshness “Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising” is about revolutionizing the way business owners do “mobile marketing”. This book, written by a master digital trainer and winner of the 2014 Small Business Trends Book Awards, offers readers a glimpse

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Bing fact checking, Google mobile tips & Bing agency awards

Channel: Industry, SearchCap, SEO BLOG /

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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Mobile devices command 57 percent of Google search traffic

search engine optimization google, SEO BLOG /

Users are increasingly turning to their mobiles and tablets to search the internet according to a new report that finds mobile devices now account for 57 percent of Google search traffic. BrightEdge – the search engine optimization (SEO) and content marketing provider – also report that search traffic can be different for mobiles and desktops.

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Marketer’s Guide to Mobile App Advertising

App Advertising, Digital Marketing, E-Commerce, Mobile, mobile app advertising, mobile apps, online shopping, paid ads, Paid Advertising, paid app advertising, SEO BLOG /

By now, it’s no secret that mobile advertising is taking over with estimated advertising revenue reaching nearly $76 billion this year. In fact, mobile search ad revenue is expected to outpace desktop as soon as 2019 and mobile display ads may already have surpassed their desktop counterparts this year. And that makes sense because while

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