Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and […]
Mutt Cutts mobile, Google dog chair & Noogler hat shelf Read More »
August 15, 2017 A week ago I was researching ad placement ideas for a client trying desperately to deliver something deliciously new and creative. I am admittedly, not much of an “app” person, but as I kept stumbling upon apps related to my client’s industry, I got wide-eyed at the thought of deliberately placing an
It happens. Your connection is lost in the middle of a payment via a mobile app and you keep wondering where that money went. Now imagine, a patient wearing an IoT monitoring device when the connection fails. The medical data gets lost forever. A user of a map app is trying to follow the verbal
Why It’s Important for Your Business to Make Your Mobile App Work Offline Read More »
So far in 2017, we’ve seen location extensions for display, automated call extensions, a global rollout of price extensions, and most recently, call extension bid adjustments. Google AdWords extensions are more powerful than ever, and they just got another major mobile upgrade. Mobile sitelinks are becoming interactive, while callouts and structured snippets are gaining more real
Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic and conversions as a result of AMP adoption.
Accelerated Mobile Pages (AMP): IS faster better? Read More »
Audio is beginning to play an increasingly important role in how consumers connect with information, thanks to the popularity of podcasts and other short-form audio programming, improvements in voice technologies, and the growing consumer adoption of smart home devices like the Amazon Echo and Google Home. Today, a company called Audioburst is unveiling a new
Audioburst launches a web and mobile search engine for audio news Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Facebook’s dynamic ads, mobile attribution & Snapchat’s Advanced Mode Read More »
It’s rare to see a person without a smartphone nowadays. Everywhere you go, people are on their phones reading the news, watching movies or videos, listening to music, shopping, and many other things. There are over 2.6 billion smartphone users worldwide and if we all think about it, these people have definitely encountered advertisements or
How Mobile is Changing the World of Blogging and Marketing Read More »
With the upcoming launch of Google’s mobile-first index, digital marketers are preparing for a proliferation of “micro-moments”. There has been a lot of noise around this seemingly seismic shift, but this trend was set in motion years ago and we have plenty of data to hand on what makes or breaks a mobile SEO campaign.
Mobile SEO: The 3 areas that really matter for SEO performance Read More »
Google has started testing a different variation of mobile product card units, which is the Google Shopping format of a knowledge panel. The store listings, spotted by Josh Leibner, director of paid media at Red Ventures, Wednesday, appear in a swipeable carousel that resembles the mobile price extension format, as well as filtering options. Selecting any of
Google Shopping shakes up mobile product card unit ads with swipeable carousel, filters Read More »
