As you #AMPlify your site with Accelerated Mobile Pages, it’s important to keep an eye periodically on the validation status of your pages, as only valid AMP pages are eligible to show on Google Search. When implementing AMP, sometimes pages will contain errors causing them to not be indexed by Google Search. Pages may also […]
How to best evaluate issues with your Accelerated Mobile Pages Read More »
Most consumers rely on their smartphones to make purchases and gain knowledge. In 2017, any business that lacks a mobile presence runs a serious risk of falling behind. But it’s not just about having a site – it needs to provide a good experience. According to Google, 29% of smartphone users will immediately switch to another
The ultimate law of mobile site design: Entertain users and drive conversion Read More »
Why Is Mobile So Important? If you look just at your revenue numbers as a publisher, it is easy to believe mobile is of limited importance. In our last post I mentioned an AdAge article highlighting how the New York Times was generating over half their traffic from mobile with it accounting for about 10%
Responsive Web Design for Mobile SEO Success in Google & Bing Read More »
Google recently added highlights at the bottom of various sections of their mobile search results. The highlights appear on ads, organic results, and other various vertical search insertion types. The colors vary arbitrarily by section and are patterned off the colors in the Google logo. Historically such borders have conveyed a meaning, like separating advertisements
Do Searchers Understand Google’s Mobile Color Highlights? User Survey Read More »
Google announced on the Google Small Business blog that they’ve updated the Test My Site tool to add more than just your site’s mobile speed scores, which they launched a year ago. Now the tool will show you how many visitors your site is losing because of your site speed and how you compare to
Google updates its mobile Test My Site tool with more competitive analysis Read More »
Yesterday Google shared they see greater mobile than desktop search volumes in 10 countries including Japan and the United States. 3 years ago RKG shared CTR data which highlighted how mobile search ads were getting over double the CTR as desktop search ads. The basic formula: less screen real estate = higher proportion of user
The Google Designed Unfriendly SEO Mobile Click Gap Read More »
Much like the golden age of Hollywood, new advances in technology have cleared the path for today’s golden age of online video, empowering brands and small businesses alike to create video content like never before. However, unlike the 1930s, when new audio and filming improvements ushered us out of the silent film era, today the
81 Percent of Marketers Optimize Social Video for Mobile [Infographic] Read More »
What does it take to create incredible social media content? Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines you need to rock at in order to be successful. Nowadays, every marketer has to be part designer,
One of the most powerful digital marketing tools today is literally within your arm’s reach or, actually, in your hands right now while you’re reading this post. I’m talking about your mobile device, your smartphone particularly, which you seem to can’t do without. How many times do you check it in a day for just
Mobile Marketing Hacks On A Shoestring Budget Read More »
If you want to be relevant in today’s business world, you need to be able to market to mobile customers. And Bing is now making it easier for businesses to target mobile advertising on its platform. Another way to stay relevant is to keep an eye out for new opportunities — like selling to the
Bing Mobile Ad Targeting, Gateway ’17 Make Small Business Headlines Read More »
