There has been a lot of buzz about Google mobile update, which should be implemented into their algorithm around April 21st, 2015. Many bloggers and ecommerce website owners are scrambling to make changes to their theme so that it meets the requirements. Before continuing, it’s important to check if you meet the current demands of […]
The Most Important Factor When Creating a Mobile Friendly Design Read More »
Accelerated Mobile Pages (AMP pages, if you will) are a Google project intended to speed up the loading time of web pages on mobile devices. Beyond improving SEO (search engine optimization), and beyond being “mobile friendly,” the idea behind AMP is to make sure your site loads super fast on mobile devices. But if you
What are Accelerated Mobile Pages and Why Should You Care? Read More »
Chart of the day: 16-24s spend 50% of online time on mobiles Users aged 16-24s spend the longest time online more generally, half of this online time is now taking place on a mobile. Whereas age 55-64 users are spending 74% of their online time on desktop still. The popularity of mobile devices, many of which are
About a decade ago, almost everyone who accessed the internet used a desktop computer. Just two screen sizes accounted for 77% of all web usage in 2006. This pattern has completely shifted. Research by mobify.com found that today, ten screen sizes – different laptops, tablets, smartphones, monitors, netbooks and web-enabled TVs – account for 77%
4 common mistakes that tank responsive mobile conversion Read More »
Google’s been working to speed up mobile web experiences on several fronts, AMP being the most visible of these efforts. On Wednesday, the company announced a change to the way it will handle tracking parameters appended to AdWords landing page URLs. Processing tracking codes can bog down page load time by “hundreds of milliseconds” and
Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery Read More »
In the highly competitive footwear vertical, no season matters more than late summer, when shoppers spend $27 billion on supplies and clothing for the coming school year. According to the Deloitte back-to-school survey for 2017, some 55 percent of that spend, about $15 billion, is devoted to clothing and accessories. Late summer may be only
Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer Read More »
It wasn’t so long ago that many small businesses were neglecting having their own website. Now that the benefit to that is clear, there are still some slow to adopt having a mobile app strategy. While it can be very difficult for every small business to adapt to every new change as it comes, when
3 Good Reasons Why Your Small Business Needs a Mobile App Read More »
October 18, 2017 Social ads continue to get more and more interactive for e-commerce advertisers. Facebook is hard at work, beautifying canvas and product layouts that really make product images and video content pop. Facebook introduced canvas templates for product ads this month, which may leave those of us cultivating leads or advertising in the business to
Using Direct Lead Ads For Mobile Lead Generation Read More »
LinkedIn is the latest social network to begin selling autoplaying video ads. These ads will look just like other video posts, and will play without sound unless clicked on. Microsoft, parent company of LinkedIn, only began letting users upload their own videos to the professional network in August. Since then, the company reports video posts
LinkedIn is Testing Autoplaying Video Ads on Mobile Read More »
It’s getting far too easy for consumers to ignore marketing messages that they’re not interested in. Even if they are interested, they often miss important communications simply because there is so much noise out there. So, how can you combat the crowded marketplace and actually get the attention of your audience? In this blog, I’ll
How Mobile Marketing + Email Pack a Punch for Marketers Read More »
