On this episode of the Dot Com Lifestyle vlog, I head to the San Clemente Outlets to check out the weekly South OC Cars and Coffee. The show featured the new Tesla Model 3 Performance Edition. This is the top of line Tesla Model 3 with dual motors and extra tweaks for the race track. […]
Using The Ansoff Matrix to identify growth opportunities What is the Ansoff Matrix? This model is essential for strategic marketing planning where it can be applied to look at opportunities to grow revenue for a business through developing new products and services or “tapping into” new markets. So it’s sometimes known as the ‘Product-Market Matrix’
There are tons of ways for you to make money online and the barriers to entry are lower than ever before. If you put in the work and put out a compelling product, you could be the next YouTube superstar. But even if you don’t become an Internet sensation overnight, you can leverage your online
What We Can Learn From the $10,000 Instagram Model Read More »
Retail is in transition. Our local high street has been moved online. Shopping has changed an awful lot in the 21st Century, and there’s no sign that customers are going to be reversing the trend of internet shopping any time soon – online retail sales in the US are set to total $4.5 trillion by
Is Traditional Coupon Marketing Model Really Dying? 3 Points Worth Speculating Read More »
{Author’s note: For the purpose of this article, value chain is defined as every element that goes into creating a final product or service, and who is sourced to provide various elements of it.} When the term “partnership” is used, typically one envisions a traditional arrangement where two or more parties share vested ownership and
Applying The Strategic Value Assessment Model for Innovation Read More »
Changing your business model can be a tough decision to make, but it’s crucial for some business owners who are in it for the long run. Industries evolve and markets change. Not to mention, your goals and values as an entrepreneur will change over time as well. In many cases, you’ll need to pivot and change your
Don’t Waste Time! 4 Reasons to Change Your Business Model – Now Read More »
Don’t be fooled by his moniker on HITRECORD, the collaborative production company he founded with his brother in 2004. Actor, director, writer, and producer Joseph Gordon-Levitt is anything but a regular Joe. His acting career already spans three decades and includes a long list of popular and acclaimed TV shows and movies: 3rd Rock from
Actor Brings Community Model to Content Creation Read More »
Sean Donnelly Senior Research Analyst, Econsultancy More reports from Sean Donnelly › Seán Donnelly is a Senior Researcher at Econsultancy. A strategic thinker with deep knowledge of marketing, Seán works on delivering industry-leading research, briefings and reports for the digital marketing sector. Prior to this, Seán worked at Dublin City University (DCU) where he was
A Guide to the Modern Marketing Model (M3) and Organisational Structures Read More »
An Affiliate Marketing Model That Works Most new affiliate marketers getting into Internet marketing do what I call hit and run affiliate marketing. It’s the model they’re all familiar with because it’s the one they hear about the most. The hit and run marketing steps goes something like this. Select an affiliate product to promote
Ideas fuel business. They drive how we respond to customer problems and leverage market opportunities. The right idea can make a business work and, over time, our successes become ingrained in our mental models. The opposite is also true. If we begin with the wrong mental model, important problems become impossible to solve. Consider the
