PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode This week, Robert ponders how we prepare for what’s next. We discuss the Brandwatch/BuzzSumo […]
Photographed by Alex Finch A new slew of Korean models dominated this Fashion Week circuit, so naturally, the hunt for the next stunner from Seoul is on. As the city’s Spring 2018 shows begin today, one particularly striking unknown is worth watching: Yujin Seo, the 17-year-old with the one-of-a-kind face that has taken the local
Why Yujin Seo Is the Model to Watch at Seoul Fashion Week Spring 2018 Read More »
Marketing is a continually evolving discipline. Companies that take marketing too lightly or that stand still too long soon find out the competition has overtaken them. The best example of marketing evolving is to consider that the original 4Ps of marketing are now 7Ps of marketing. The additional three elements add an extra layer
Integrating the 7P’s Marketing Mix Into Your Digital Business Model Read More »
The increase in new channels and technologies has dramatically changed the environment in which marketers operate. But the way in which marketing is taught, understood and operates has not really changed. This is not sustainable. We need a new unifying framework as a reference for what marketing has become. Alongside this need for a framework,
geralt / Pixabay Self-service checkout lines have become more and more common. Online consumers are accessing digital customer service and resolving their own issues without speaking to a live person. Chat features on e-commerce websites can often resolve customer issues as well. Yet there are still those customers who want to speak with a live
How To Choose The Right Customer Support Model For Your Business Read More »
iKON‘s Bobby has been swept up in dating rumors with model Lee Seo Yoon. SEE ALSO: iKON thank fans on their 2nd anniversary! Rumors started when fans spotted Lee Seo Yoon at Bobby’s showcase for his first solo album ‘Love and Fall‘ on September 14. According to reports, Bobby yelled out, “The most pretty person
iKON’s Bobby swept up in dating rumors with model Lee Seo Yoon? Read More »
Covered California, the state’s public health exchange, seems to be stabilizing the health care market in California, even as similar programs in the rest of the country seem to be floundering. For this reason, the program could serve as a model for the rest of the nation — and for the small business sector in
Covered California Could Be a Model for Small Business Health Coverage Read More »
When you think about Internet companies that really hit it big, some very common names immediately come to mind. Google has come to dominate the search engine space. Amazon is at the top of the online shopping game. Facebook has become synonymous with social networking and social media. And then there is Netflix. Even though
Applying the Netflix Business Model to Your Online Business Read More »
Eli Williams’ path to his current business started with a closet full of sunglasses. Actually, two hallway closets in his 700-square-foot New York apartment. In a previous e-commerce venture, Williams and his then-roommate sold sunglasses online, and they stored their product in the cheapest place available. “I saw that inventorying thousands of products … can
Business Model Cuts Your Inventory — and Control Read More »
Eli Williams’ path to his current business started with a closet full of sunglasses. Actually, two hallway closets in his 700-square-foot New York apartment. In a previous e-commerce venture, Williams and his then-roommate sold sunglasses online, and they stored their product in the cheapest place available. “I saw that inventorying thousands of products … can
Business Model Cuts Your Inventory — and Control Read More »
