A Growing Audience but Little Money to Show, Why Digital Media Is Struggling in Kenya: Clients are still stuck in Traditional media, Facebook, Google, Clients are not familiar with Native Advertising, Influencer Marketing
The media world has experienced rapid changes over the years. From traditional media to digital media which involves creating content (text, audio, graphics and video) that can be transmitted over the internet . The shift to digital borne outlets has been hailed as the future of journalism, especially with the changing readership patterns by audiences. […]