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By Derek Lidow Money can’t buy happiness, but if you’re an entrepreneur it can buy you the next best thing: time. The students to whom I teach entrepreneurship and the entrepreneurs who seek my advice often ask, “How much time will I need to get a new business off the ground?” I tell them that
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When it comes to search engine marketing (SEM), geotargeting is a local advertiser’s best friend. After all, if you only serve customers in Evanston, West Virginia, it doesn’t really make sense to pay for clicks from people in New York City. Geotargeting is also great for franchises. Even if you have locations around the world,
National ads, local results: Where should you be putting your money? Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “It’s sad as hell that just doing the right thing makes us a special company.” That’s what Andy Sernovitz told me during this week’s episode of Marketing Smarts when I asked him why he said, referring to word-of-mouth marketing, “Marketing
Most of the personal finance experts out there will tell you that the first step to getting a handle over your money situation is to curb your unnecessary spending. Sure, getting a fancy drink at the local Starbucks might only cost you a few bucks and, in the grand scheme of things a few bucks
The most important currency for any agency is time. Allocating time from redundant tasks to your clients’ needs and services may increase customer satisfaction which in turn can lead to increase in up-sales. To spare time, the first thing you must do is analyse your agency’s current client management strategy and figure out which of
We live in a day and age where most entrepreneurs assume that you must go into debt if you want to start a business. This idea is deeply entrenched in our DNA as Americans; it doesn’t even occur to us that we could possibly save up the money we need to cash flow a startup
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The light bulb came on. You just got an online business idea that’ll change everything. A way to convert your passion or skill set into money, so you can finally quit your job, become your own boss and live the laptop lifestyle. You don’t want to waste any time or doubt might set in, so
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Looking to learn coding this summer? Well, there are plenty of free resources on the Internet to quickly get you started but if you prefer proper instructor-led video courses, go with Udemy. If you are new here, Udemy is an online marketplace where you’ll find courses on everything from calligraphy to photography to programming. I’ve
