In the world of digital marketing, things always change fast. This industry was made to constantly evolve, which is great for those looking to stay ahead of the curve. However, all these changes can be detrimental because it’s hard to stay on top of all the information out there. Search engine optimization (SEO), is a […]
Marketing Podcast with Scott AyresPodcast Transcript Today’s guest on the Duct Tape Marketing Podcast is Scott Ayres, content scientist with AgoraPulse’s Social Media Lab. Ayres and the team at the lab are testing every question a marketer has ever had about social media. Things like, “Should Instagram hashtags go in the caption on the first
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Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Opteo. That’s O-P-T-E-O, dot com, slash ducttape. And if you go to that link, you’re going to find out how you can get a six week extended trial of this Google Ads optimization software. John Jantsch: Hello
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You shouldn’t believe everything that you hear. Sometimes, the truth may seem a little outrageous and unreal, especially when it comes to our privacy and security on the Web. If you haven’t heard, our online privacy is not safe. Whenever you connect to the Internet, your traffic starts getting tracked and recorded, making it easy
Friday, July 26, marks the 29th anniversary of the Americans with Disabilities Act (ADA). When it was signed into law in 1990, no one anticipated the important role the internet would play in peoples’ lives in the 21st century. “Web accessibility” is a term that means ensuring equal access to all content, transactions and merchandise
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Recently, an impressive report by the South China Morning Post called ‘China Internet Report 2019’ made the rounds of the internet. In it, the report heralded the rise of China as a technology and innovation superpower, with companies like WeChat and ByteDance leading the way with new concepts like ‘Super App’ and ‘Social+’ (latter referring
Small and medium businesses (SMBs) have a reputation for being capable and dedicated, two sentiments my team and I have definitely found to be true. But we had some questions about a few of the other descriptors we’ve heard — and thanks to data from the latest Small and Medium Business Trends Report by Salesforce Research, we
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Every business eventually realizes that much of its marketing can be automated. Gone are the days of remembering to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page. Marketing automation is a no-brainer for big businesses, who might have hundreds of
When it comes to marketing, there is a sea of misinformation and noise to wade through.
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Email marketing has been around for a long time, and consequently, people have developed a lot of opinions about what works and what doesn’t. However, as the digital marketing landscape has changed, some things about email marketing that used to be true are no longer so. And there are some things that have always been
