styles66 / Pixabay Ask just about anyone, and they’ll probably all give you different tips for writing your resume. While aspects of resumes have stayed the same over the years, there are others that have changed. Even the way you apply for jobs has evolved since so much is possible online now. And with all […]
Resume Myths That Could be Hurting, Not Helping, Your Job Search Read More »
To date, Amazon has introduced roughly 70 private label brands. This has rattled many observers, who fear Amazon’s growing influence. But private label products are not new. The only difference between Amazon and other retailers, such as Target and Walmart, is that consumers shop on their computers instead of physical stores. Retailers have had private
Five common product branding myths Branding is one of the aspects of running a business that people just can’t seem to get right. Here are a few nuggets of information that are not facts, but product branding myths. There is a lot of information out there on the subject, but most of it is sadly
Whenever I speak at a conference, there are a number of local search engine optimization (SEO) questions I always get. Like a bad penny, certain topics seem to always come up, and with them, misconceptions about their use. I’m not really sure why these issues keep coming up, but they do, so I’m going to
5 local SEO myths and misconceptions that Will. Not. Die. Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
SearchCap: Google’s latest algorithm update, local SEO myths & the Mary G. Ross doodle Read More »
The dangers from cyber threats are very real, and the figures can be overwhelming to anyone reading the headlines. A new infographic by Varonis, titled “10 Cyber Security Myths Putting Your Business at Risk” identifies what is myth and what is reality. If you are like most small business owners, you probably aren’t a digital
The Biggest Myths About Cybersecurity that Put Your Small Business at Risk Read More »
There’s a lot of noise out there, and as more marketers continue to adopt programmatic advertising, we will try to clear the air. Which brings us here—about to shed light on a few of the grey areas within the complex digital ad world we all know and love. Let’s bust some myths! 1. Programmatic buying
Unfortunately, a lot of common misconceptions surrounding women’s place (and capacity for success) in business still exist today. Luckily for us, when it comes to myths, common misconceptions, stereotypes, you name it, SCORE’s spring 2018 “The Megaphone of Main Street” data report on women-owned businesses is here to set the record straight. After checking the report
Success on Amazon can best be described as a game of tactics, with brands needing to constantly adjust to the practices of new competitors, consumer behavior or changes within Amazon itself. For companies looking to push their way to the top, or stay there, it can be tempting to minimize the chaos of Amazon by
7 Content Marketing Myths You Should Stop Believing Content marketing is kind of a big deal – and with good reason. When done right, content marketing is effective. It builds brand awareness. It can generate leads, drive website traffic, and convert spectators into customers. A decade ago, most marketers had never heard of the
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