Right now, you’re likely reading this article on your phone, tablet, computer, or somebody might have even texted or emailed you the link, you name it. Do you realize what that means? It means that you have access to data on-demand, anytime you want it. And you had the option to pick from thousands of […]
How to Use Net Promoter Score to Optimize Your Customer Experience Read More »
In an ideal world, every company hopes to build legions of loyal, satisfied customers who will not only provide them with repeat business, but enthusiastically promote their company to friends and family. Word of mouth and positive customer recommendations have countless benefits for a business, particularly one in the process of establishing itself. They help
What is a Net Promoter Score (NPS) and why do you need one? Read More »
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I spend a lot of time trying to figure out why some content ideas get links and why some don’t. There can be many reasons for a lackluster campaign. Sometimes you can figure out why things didn’t go well, sometimes you can’t. One thing I always look into is how well a content idea was
Smart content execution will net a lot of inbound links Read More »
It finally happened. The repeal of net neutrality laws by the Federal Communications Commission (FCC) took effect on Monday. According to the FCC, the repeal will put an end to the “unnecessary, heavy-handed regulations” implemented by the previous administration and move forward with “common-sense regulations that will promote investment and broadband deployment.” Net neutrality died
The Death of Net Neutrality and What it Means for Consumers Read More »
Using a Congressional Review Act (CRA) resolution, all Senate Democrats along with three Republicans voted to reverse the Federal Communications Commission’s repeal of net neutrality rules with a 52 to 47 vote. This comes less than a month before the FCC’s repeal becomes official on June 11, 2018. And as issues go, net neutrality is
The US Senate voted on Wednesday to save net neutrality. The chambers used the Congressional Review Act (CRA) to stop the Federal Communications Commission’s (FCC) decision to undo regulations regarding Internet usage set during the term of President Barack Obama. The bill was passed with a 52 to 47 vote, with the Democrats and Independents
Did Senate Democrats Really Save Net Neutrality? The House Has Yet to Vote Read More »
The Federal Communications Commission (FCC) has announced that net neutrality protections will be repealed on June 11, 30 days after the notice was filed on Thursday. Alongside the expiration, new rules governing Internet service providers will also take effect. According to FCC Chairman Ajit Pai, previous rules were deemed as “utility-styled and heavy-handed.” He also
“Net Promoter Score” is a simple-to-understand customer loyalty indicator closely associated with sales and profit growth. Online sellers can use this metric and associated customer interactions to improve customer service, encourage loyalty, and grow. Fred Reichheld of Bain & Company, in conjunction with research firm Satmetrix, developed (and trademarked) the Net Promoter Score concept in
Net Promoter Score Is the Best KPI for Ecommerce Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jon Miller is CEO and co-founder of Engagio, a company that offers account-based marketing for businesses. He’s also a co-founder of marketing automation company Marketo. I invited Jon to Marketing Smarts to talk about account-based marketing (“ABM”) and how it
