News

Online personalized pricing probe, Instagram promoted Stories & more news

News, Uncategorized /

Greggs makes cheeky advertising decision, Facebook delays its political ads tool, Female voices favoured by under 35s and LinkedIn updating more of its Campaign Manager As well as numerous Christmas campaigns launching over the last week, there have been changes to social media platforms, more research commissioned that could affect online advertisers and research that […]

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Google to make changes to Google News to help publishers ‘find their sites’

SEO BLOG /

Google has confirmed it will be making changes to Google News to help publishers find their sites and articles in Google News. This confirmation came in the help forums from Lisa Wang of Google after months of complaints from news publishers that their content is not showing up in Google News for relevant queries. Google

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In The News, Small Businesses Gear Up for Black Friday, Experts Share Tips on How to Get Ready

Small Business News /

? I mentioned preparing for Black Friday and my guest on this latest This Week in Small Business video, John “Colderice” Lawson, was ready to go. So, without further adieu, here are John Lawson’s top tips for preparing for Black Friday … Don’t Run Out of Inventory “You do not want to run out of

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Google mass walkout, Zuckerberg called on to answer fake news questions

Digital marketing strategy, News /

Marketing and digital news roundup: 6 big stories from this week There’s been plenty of big stories breaking this week that affect the worlds of marketing and digital. From lighter news like Perrier adding a Snapchat filter that mirrored Kanye West’s SNL outfit to bigger announcements that could have an impact on the sectors on

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In the News, a Survey Says 73% of Your Customers are Influenced by Content Marketing

Small Business News /

? Before you create that next piece of content for your site or social media channel or YouTube channel or whatever, think … is this going to entice someone to buy something from me? To start this latest edition of This Week in Small Business, co-founder of SMB Group Laurie McCabe and I discussed that

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12 Approaches for Sharing Important News with Employees — the Right Way

Employment, Management, Small Business Advice /

Part of being the head of a company — of being a leader in general — is having to disseminate information to others. In times of success, that communication can be like riding a wave of victory. In harder times, sharing tough choices or unfortunate events can bring heartache, as well as spark rumors, all

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5 Ways to Land Your Company in the News

Marketing & Advertising /

Help a Reporter connects journalists with folks looking for publicity. You’re likely already marketing in social media, doing your best to connect with actual and potential customers on, say, Twitter, Instagram, and Facebook. Traditional media such as television, magazines, and news agencies may be off your radar. However, getting featured on “Good Morning New York,”

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