News

Will Facebook’s news aggregation feature increase engagement for local publishers?

Facebook announced Wednesday that it was testing a way to drive local engagement with relevant news and information in more than 100 U.S. cities. “Today In” aggregates articles from local publishers, as well as what it calls “less-formal” sources of information such as local page posts, events, current discussions, school announcements and interest groups. Users can

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Marketing Day: YouTube duplicate content crackdown, Facebook’s local news tool, more

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events January 30-31, 2019: SMX West June 3-5, 2019: SMX Advanced × Attend

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3 Ways You Can Help Journalists Find Your News

Simon / Pixabay Despite popular belief and the continual espousal of the nightly network talk shows, not all news is “breaking news”. Furthermore, not everyone is interested in reading only breaking news. Sure it is nice to know the latest happenings, but more often than not, journalists, bloggers and even potential customers are doing research

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SearchCap: Common SEO mistakes, Facebook outage impacts news site traffic & remarketing lists

Attend Our Conferences October 23-25, 2018: SMX East January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 12-13, 2019: SMX Paris × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next

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Pinterest Opens Up to Third-Party Influencers, Good News for Brands

Pinterest recently announced that its giving third-party influencers access to its API. The move gives brands, influencers, and marketers a chance to collaborate more closely. The company also said it would be adding a total of eight marketing platforms as part of its expanding Marketing Partners program. These include AspirelQ, HYPR, Influence.co, IZEA, Klear, Mavrck, Obvious.ly,

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How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More!

Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #113) we’re chatting about all of this and more: How two brands are using social media, particularly Instagram and Instagram Stories, to generate hundreds of thousands of dollars in revenue and why it may

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