Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search […]
There’s a lot of bad news these days, from ongoing Russian election hacking to climate change to poisoned food to trade wars. To combat the perception that we’re marching toward the Apocalypse, news publishers are running dedicated “good news” sections or newsletters to counter all the depressing stuff. Now, Google is doing a version of
Facebook's testing a new option to help users stay in touch with breaking news updates on the platform. Source link
Facebook's New Test Would Enable Users to Follow Breaking News Coverage Read More »
Facebook has made some big changes to business Pages in order to better support small and local businesses. Over 80 million businesses use Facebook Pages, with more than 1.6 billion people around the world are connected to them. And each week, two out of three people on Facebook visit a local business Page or an
Why the News Feed is Becoming Less Important for Facebook Pages Read More »
Facebook looks to be testing a new post format which would replace the current 'Share' button with a 'Message' prompt. Source link
Facebook Tests Replacing 'Share' with 'Message' Option on News Feed Posts Read More »
Google has announced new markup aimed at news publishers looking to get their content into the Google Assistant. This new markup, named speakable, enables publishers to mark up sections of a news article that are most relevant to be read aloud by the Google Assistant, including devices like Google Home. The features are now available
Google releases speakable markup for news publishers interested in Google Assistant Read More »
Since launching the Google Assistant in 2016, we have seen users ask questions about everything from weather to recipes and news. In order to fulfill news queries with results people can count on, we collaborated on a new schema.org structured data specification called speakable for eligible publishers to mark up sections of a news article
Snapchat is partnering with Storyful, NewsWhip, SAM Desk and Tagboard — all news-focused platforms used by journalists and media organizations — to open up news-related content for wider distribution. Using Snapchat’s Story Kit API — which makes it possible to embed publicly shared Snapchat Stories on websites outside of the app — the Snapchat partnership
Snapchat partners with 4 news discovery platforms to help push content beyond the app Read More »
When it comes to engagement, video is a vividly colored unicorn. It captures the eye, draws the user in, and holds their attention for a longer duration. Video certainly isn’t new on social media, but there have been recent changes that directly impact publishers and video marketing specialists. In case these didn’t fall onto your radar, here are 5 social
These 5 Pieces of Social Media Video News will Change Small Business Marketing Read More »
Facebook has released it's first news programming schedule, and announced a new set of news programs. Source link
Facebook Announces More News Programming for Watch, Releases News Schedule Read More »
