Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link
SearchCap: Pitch SMXEast, YouTube news, bad PPC numbers & more Read More »
Google has announced it is getting serious about combating fake news and promoting authoritative news sources on YouTube, specifically YouTube search. The company said it is “committing $25M to a YouTube-specific investment” to target and work on these challenges. In addition to the monetary investment in the cause, Google is investing in its YouTube search
YouTube aims to show more authoritative search results around news topics Read More »
Facebook is giving a select number of advertisers access to augmented reality (AR) ads that run in the News Feed and is testing a new tool that will help brands create mobile video ads using existing images and video footage. Already used as part of a Michael Kors ad campaign that allowed users to “try
Facebook testing AR ads in the News Feed & new tool to help brands create video ads Read More »
Facebook's updated algorithm has some marketers throwing in the towel – but you don't have to throw it all away just yet. Source link
4 Ways to Maintain Facebook Performance Amidst the Latest News Feed Shift Read More »
When DoubleClick debuted in 1996, and AdWords in 2000, the world of digital marketing wasn’t nearly what it is now. As today’s complex digital reality has shifted the way we think about marketing, and how we measure it, Google’s products have evolved to keep up with the times. Google’s Senior Vice President of Ads &
Breaking News: Google Rebrands AdWords, Introduces New Marketing Platform, & More Read More »
Trick question: What do The Price Is Right and the Butterfly Effect have to do with Facebook’s recent News Feed changes? If you’ve seen The Price Is Right, chances are you’ve caught a glimpse of Plinko, a game in which contestants stand above a board and drop a chip through one of five slots. The
What Facebook’s News Feed Changes Mean for Social Advertisers Read More »
Facebook is continuing its efforts to fight fake news and stop the spread of false information on the platform. Today, the company announced a number of new initiatives to reduce activity by bad actors on the site, from expanding its fact-checking operations to more countries to using machine learning to find foreign Pages that share
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Marketing Day: Facebook fights fake news, e-commerce sales tax & Instagram’s IGTV Read More »
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link
SearchCap: Microsoft launches news app, #SMX Advanced session recap & more Read More »
Apple News, Google News and now Microsoft News. The Redmond, Washington-based company is launching new apps and a range of new desktop news experiences on MSN, the Edge browser and other Microsoft properties. The new experience uses a mix of publisher partnerships, algorithms and human editorial curation. On first look, these are well-designed apps for
Polished Microsoft News app joins rivals Google and Apple News Read More »
