An NFL entertainment lawyer being found dead hours after telling reporters that the upcoming Super Bowl between the New England Patriots and Philadelphia Eagles was “rigged” is fake news. There is no truth to a report that a lawyer for the NFL had claimed that the Super Bowl was rigged or that a lawyer had […]
Weeks after Facebook announced that it would de-prioritize news from publishers in people’s News Feeds, the company continues to announce that it will prioritize certain types of news. The first example was news from “trusted” publishers; the latest is local news. Facebook will prioritize news articles from local publishers in people’s News Feeds and is
Facebook will prioritize local news while still de-prioritizing news overall Read More »
Chris Tolles should be freaking out right now. As CEO of news aggregation site Topix, his is one of the media companies that would seemingly be most affected by Facebook’s recent News Feed algorithm change, which is expected to throttle the traffic the social network sends to publishers’ sites. According to SimilarWeb, in December 2016,
Publishers turn to ads, search following Facebook’s News Feed change Read More »
ISIS retracting their endorsement of a jihadist who blew himself up while masturbating to Quran is fake news. There is no truth to a report that the terrorist group was now denouncing a jihadist who had killed himself in a massive suicide car bomb explosion in Iraq as they had discovered he was pleasuring himself
Google is testing a new local service called Bulletin. The company describes it as a “lightweight app for telling a story by capturing photos, video clips and text right from your phone, published straight to the web.” It’s currently only available in Nashville, Tennessee, and Oakland, California. Google envisions this as a way to contribute
Hyperlocal news, Nextdoor competitor or both? Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google local news, voice search usage & Facebook content Read More »
I’m a bit of a cable news junkie. Now, I don’t watch it often, but am generally more interested how a news product can draw people in hold their attention for hours, and keep them coming back everyday. But why is this so interesting? And why should marketers care? Because news itself can be pretty
Three Lessons Marketers Can Learn From Cable News Read More »
Days after Facebook CEO Mark Zuckerberg announced a new strategy to determine which news outlets can be trusted, Rupert Murdoch proposed another way to solve the fake new problem that has been bugging the social media platform. Murdoch, executive chairman of publishing empire News Corporation, proposed that social media platforms pay publishers for “trusted” content. Rupert
Rupert Murdoch’s Solution to Facebook’s Fake News Problem: Pay the Publishers Read More »
The algorithm change that Mark Zuckerberg recently announced has left many marketers unsure of how to proceed with their Facebook strategy. But Zuckerberg himself has pointed the way forward, noting in his Q3 earnings call that: “Over the next three years, the biggest trend in our products will be the growth of video.” Though it’ll
What Facebook’s Latest News Feed Update Means for Your Video Marketing Strategy Read More »
Facebook is now trying out a new strategy to combat fake news. In a surprising move, the social media giant feels that the best way to handle the issue is by surveying the users themselves on which news sources they think are trustworthy. Facebook’s CEO Mark Zuckerberg addressed the issue on his Page. “We could try to
Facebook Plans to Fight Fake News with User Surveys Read More »
