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Tips for Retailers to Compete in the Digital Marketplace – Footwear News

E-commerce has changed the retail landscape irreversibly, creating intense competition for traditional mom-and-pop footwear stores. But by taking a page from the digital players, storeowners can help level the playing field. And the first step is through savvy online strategies, according to Steve Ryan, founder and CEO of Rytech LLC, a digital marketing consultancy. At

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Essential marketing tactics – News – MetroWest Daily News, Framingham, MA

In my article last month, I discussed the areas of your marketing that you should reassess as you start your marketing planning for the new year (especially if you haven’t looked at these areas since developing your plan last year). These areas include the market, your competition, your target audience, your message, your communication channels,

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Wilmington company acquires Burlington advertiser – News – The Times-News

Times-News Sunday Feb 3, 2019 at 2:01 AM Catalyst Advertising of Burlington has been acquired by Proclaim Interactive of Wilmington, Proclaim Interactive said Monday, Jan. 28. Sam Holt established Catalyst Advertising in 2014. At Proclaim Interactive, he manages strategic analysis and reporting, reputation building and general marketing implementation. “Through Catalyst, I’ve been privileged to help many

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Digital marketing demystified – 5 steps to success | London Business News

To the uninitiated, digital marketing can feel as impenetrable and perplexing as a Bob Dylan lyric — without any accompanying music to ease the pain of bewilderment. And like gentlemen’s sock suspenders, it’s a game-changer whose greatness is only appreciated once you experience its effect at first hand. But while tricky phenomena like Google algorithms

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Small Businesses In The News Helps Marketing Professionals Learn How to Write an Effective Press Release – Press Release

Los Angeles, CA – Many small businesses have a hard time ranking high online for their own organic content. Search engines can be tough to crack, and making sure to have strong Search Engine Optimization is extremely important. SEO is a great way to be able to compete online and rank higher among competitors. Press

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News Roundup 1st February 2019

Facebook sees ad revenues increase year-on-year, Google has new GDPR complaint lodged against it, Facebook “blocks” third-party apps from monitoring political advertisements and Messenger, Instagram and WhatsApp set to join forces with combined chat functions This week’s news roundup is fairly Facebook-heavy as the social media platform has been fairly busy. While its ad revenues

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Homeowner Paul Seo and family trying to recover after strong winds blew off their roof – Honolulu, Hawaii news, sports & weather

News The Seo family was just finishing dinner Wednesday night when the unthinkable happened.   “I didn’t hear the gust like some of the neighbors who heard the gush coming on the street we just heard the roof lift off and that was it,” Homeowner Paul Seo said. Inside, debris and cracked glass are spread

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