options

Planning for 2019? Four options for next year’s marketing strategy

It’s that time of year again. Christmas decorations are already up at selected retailers and thoughts are turning toward 2019. So, what are the plans for next year? Besides dieting, exercising and keeping in touch with the family more often, marketers also need to start thinking about how they will allocate their budget in 2019.

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Ecommerce Briefs: Casper, PayPal Options, Amazon Ads

“Ecommerce Briefs” is my occasional series of news and developments from online merchants. In this installment, I’ll address how an online brand is providing an experiential option for consumers, new online payment options from PayPal, a new revenue focus for Amazon, and an initial public offering from a luxury fashion vendor. First, some statistics. The

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Sales Training Options to Help Your Small Business Succeed

Having an effective and engaged sales team is one of the keys to guaranteeing your business’s success. Some people are natural sales men or women—they have the gift of gab, the ability to easily connect with others and win their trust, and are adept at juggling leads and following up with prospects and existing customers

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