377053 / Pixabay The latest Google Discover search update may be a game changer for brands who need to improve their SEO strategy. With more intuitive features your content may now become more visible with the right approach. The latest change by the search engine giant is designed to understand the intent and contextual meaning […]
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We care and take pride in what we do. As a result, events, situations and conversations can have a real emotional impact on us. Negative emotions expressed as fear, anger, stress, hostility and guilt can rub off on other colleagues, and also have a powerful impact on our personal reputations. There is scientific confirmation that
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Inspiration can come from many places. But how you see yourself and your surroundings can turn that inspiration into a strategic advantage. Gbenga Ogunjimi shows how to develop that advantage with his book, Borderless Voice: The Power of Telling Your Story and Defining Your Identity. It is a very small book that conveys how believing in your
Borderless Voice Turns Personal Narrative into a Competitive Advantage Read More »
Personal Chatbots Are Going To Put The Social Back In Social Media One of the hottest digital marketing trends over the past 18 months has been the rise of chatbots. These are essentially very clever snippets of code that enable marketers to automate certain everyday processes that used to require humans. The big question, of
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Chances are, your business collects personal information about customers, employees and/or partners. This means you have an obligation to protect that information. Failure to do so could lead to legal issues or even bankruptcy. Unfortunately, many businesses have found themselves in these situations over the past several years. Jane Hils Shea, technology and data privacy
What is Personal Information and Why is it Important to Your Business? Read More »
How do you get things done? When I first heard of Getting Things Done, the time-management methodology and book, I was mystified. Surely it’s not that hard to accomplish tasks. Just do them! Now that I’m a little older and a little wiser, I am in awe of people who are productivity machines. I’ve evolved
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Posts about mobile onboarding tend to focus on campaign planning – how to highlight your app’s value, educate users on app functionality, etc. For this blog, let’s shift the focus to actionable opportunities. Below I’ve outlined three ways to make the most of the behavioral and profile data you capture from your users during an
Going Beyond Best Practices and Getting Personal Read More »
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