One of my best friends came to me with a reputation issue he was experiencing: someone with an identical name to his is a registered sex offender. When my friend applies for jobs, there is every likelihood that HR personnel who review his application materials could search for his name and assume that my friend […]
Tips on leveraging personal name collisions in online reputation management Read More »
The traditional way to land a job is to send a CV and wait for someone to notice it, call you and try to impress them during the interview. While many companies still rely on this recruiting style, there’s also another important element that makes a big difference in 2018: your personal brand. It’s possible
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In a new episode of the Social Business Engine podcast, I speak with Tammy Boyd, the Vice President of Business Development and Marketing for NeuroInternational. I invited her on this episode because she is actively building her personal brand to elevate her company’s corporate brand. Tammy saw that her company wasn’t embracing digital and social
Building a Personal Brand to Elevate a Corporate Brand [Podcast] Read More »
For many entrepreneurs, running a small business is exhilarating and liberating. You not only have control over daily operations, but you can decide who you want to work with, and you can even choose to turn your passion into your business. Small business ownership also gives many people a deep sense of pride in building something
7 Tips That Will Keep Your Small Business From Taking Over Your Personal Life Read More »
Humans love stories. We communicate through them. We learn from them. Our personal stories and memories give our lives meaning and order. In fact, your brain may actually crave stories: Scientists believe we are evolutionarily hardwired for narratives because they helped our ancestors survive. Quick quiz: Which one is more effective? Option A: There’s an
Why Every Great Marketer Should Send a Personal ‘Story Email’ Read More »
In order to reach more people online, your brand needs to be aware of the latest changes and updates as well as creating a focused content marketing strategy. Having the right target market with fresh and original blog posts is critical to attracting valuable subscribers and followers on social media. Content that converts into sales
The Latest Content Marketing Strategy Changes For Personal Brands Read More »
The upcoming General Data Protection Regulation (GDPR) is beginning to remake the landscape for marketing and advertising by encouraging inventive new open-source alliances. Two of them affecting this space have emerged in the last few weeks — and, although unrelated, they’re both called Open GDPR. The OpenGDPR framework was announced late last week by its
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Marketers love a good story. Stories are memorable. Stories invoke powerful emotions that drive action. A familiar story arc features “the hero’s journey,” in which the main character overcomes challenges and obstacles to achieve success. That may be why I
What is the easiest way to build a personal brand? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Tom Peters, author of The Excellence Dividend, on Quora: What’s the easiest way to build a personal brand? Show up to
The One Thing That Matters Most to Your Personal Brand Read More »
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