Cindy Cutts, my wife and best friend, passed away earlier this week. While I was traveling for work recently, Cindy went to visit her family in Omaha, Nebraska. On Sunday, while enjoying time with family, Cindy started having trouble breathing. Her family quickly called 911 and paramedics took Cindy to the hospital, but Cindy lost […]
As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do, to making less-than-exciting (cough *boring*) industries sound intriguing. Marketers today do more than just shape campaigns and figure out how to market products and brands. You also have to decide how to market
How to Build Your Personal Brand While Balancing Company and Comfort Level Read More »
When attracting the right audience for your personal brand reputation is everything. High-level influencers can help spread the word, which can make a big difference for your visibility and sales. Lately as social media has become more advertising focused it’s becoming a wider trend to connect with people of prominence. Daily conversations and sharing of
Why Influencer Marketing Will Grow for Your Personal Brand in 2018 Read More »
It’s been a while since search was limited to text on a computer screen. Nowadays, your target audience doesn’t even have to type a query to get results. Search is often voice-activated, happening across mobile and Internet of Things devices, like smart home speakers. Search is powering intelligent agents that are fast becoming a focal point
Personal agents. Voice search. Chatbots. Check out the SMX West keynote. Read More »
How to Differentiate Your Business – Make It Personal! – SumAll How to Differentiate Your Business – Make It Personal! – SumAll
How to Differentiate Your Business – Make It Personal! Read More »
Sitting in a staff meeting, my boss asked if there were any questions. I mentioned seeing a job posting online for the marketing department and wondered if the team was expanding. Several co-workers quickly interjected, “Why were you reading that? Are you looking for a new job?” “No,” I replied. “I just like to keep
Personal vs. Corporate Branding: Is It Me or We? Read More »
Every brand strategy is about gaining attention for the company, but it has to be done in a way that does more than simply talk about what the company’s doing. It’s got to engage with real people, over issues that they truly care about. In other words, it needs to have a relational element to
How Personal Branding Complements Employer Brand Strategy [Podcast] Read More »
As marketers in the ever-changing world of digital, success depends on knowing what consumers want and expect from us. After all, it’s the only way we can deliver. So, it’s interesting to see that a recent data release from Google tells us that personalized search is becoming more and more prominent among internet users. No
The rise of personal searches: How can content marketers take advantage? Read More »
Ya know… it’s been so long since I blogged here, I almost forgot my WordPress password. 🙂 How’s your 2018 been going for you? Mine has been super busy but extremely productive and more profitable than I expected. So I thought I’d catch you up on lessons I’ve learned with
My Income Evolution Online, Personal Growth & More! Read More »
Whether you’re going for your first job interview out of college, or you’re a seasoned business professional, virtually everyone now has to consider how they’re presenting themselves online. People can Google your name and instantly come up with your social profiles, and as such, how you present yourself online becomes your personal brand. Any transgression
The Art and Science Behind Personal Branding Online [Infographic] Read More »
