Personal

How to Build Your Personal Brand While Balancing Company and Comfort Level

As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do, to making less-than-exciting (cough *boring*) industries sound intriguing. Marketers today do more than just shape campaigns and figure out how to market products and brands. You also have to decide how to market

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Why Influencer Marketing Will Grow for Your Personal Brand in 2018

When attracting the right audience for your personal brand reputation is everything. High-level influencers can help spread the word, which can make a big difference for your visibility and sales. Lately as social media has become more advertising focused it’s becoming a wider trend to connect with people of prominence. Daily conversations and sharing of

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Personal agents. Voice search. Chatbots. Check out the SMX West keynote.

It’s been a while since search was limited to text on a computer screen. Nowadays, your target audience doesn’t even have to type a query to get results. Search is often voice-activated, happening across mobile and Internet of Things devices, like smart home speakers. Search is powering intelligent agents that are fast becoming a focal point

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Personal vs. Corporate Branding: Is It Me or We?

Sitting in a staff meeting, my boss asked if there were any questions. I mentioned seeing a job posting online for the marketing department and wondered if the team was expanding. Several co-workers quickly interjected, “Why were you reading that? Are you looking for a new job?” “No,” I replied. “I just like to keep

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The rise of personal searches: How can content marketers take advantage?

As marketers in the ever-changing world of digital, success depends on knowing what consumers want and expect from us. After all, it’s the only way we can deliver. So, it’s interesting to see that a recent data release from Google tells us that personalized search is becoming more and more prominent among internet users. No

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The Art and Science Behind Personal Branding Online [Infographic]

Whether you’re going for your first job interview out of college, or you’re a seasoned business professional, virtually everyone now has to consider how they’re presenting themselves online. People can Google your name and instantly come up with your social profiles, and as such, how you present yourself online becomes your personal brand. Any transgression

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