Personal

Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds

Two recent surveys sponsored by BritePool show a high level of consumer concern about privacy and, if given the option, that a majority would decline to allow online publishers to sell or transfer their personal information. CCPA, which takes effect on January 1, requires sites governed by the statute to include a prominent “Do Not

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#330: Thomas Heath on Personal Branding on LinkedIn

In the third episode of Season 2 of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Business Coach and Brand Strategist, Thomas Heath, whose topic is Increase Engagement with Storytelling Videos, at The Revolve Conference, where design and creativity meet marketing and design. The big event will be held Oct. 26-27, 2017

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Account-Based Marketing – Let’s Get Personal: Why Hyper-Personalization Drives Increased Relevancy, Trust, and Engagement : MarketingProfs Article

In today’s digital era, with the advent of modern engagement technologies, we are now at a stage where account-based marketing (ABM) and personalization have become practical and scalable as never before. With automation and Cloud and artificial intelligence (AI) tools working in tandem, even a small company can run a comprehensive ABM operation serving the

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Mobile App Privacy Policies: Your Personal Privacy at Stake

Throughout the Summer of 2019, our social feeds got a facelift as friends and celebrities posted aged pictures or selfies of themselves. FaceApp, a free photo editing app, uses Artificial Intelligence (AI) technology to apply several quirky filters to the photos you upload from your mobile device’s camera roll. It quickly went viral, becoming one

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#252: The 3 Little Known “Personal Touchpoints” I Added to My Recent Launch

My team and I just finished up with the launch of my new course, Digital Course Academy™️, and I want to share some new strategies I used that really resonated with my audience and resulted in a big boost in sales conversions. The three strategies all focus on personalization and are something that you’ll easily

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