Are self-employed people better off financially? Four out of five self-employed people surveyed in the QuickBooks Self-Employed 2019 Personal Finance Survey say they were “financially motivated” to become an entrepreneur. But is the financial side of self-employment all it’s cracked up to be? Find out how self-employment affects your personal finances. Here’s what the survey […]
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People tend to choose a dentist who has good teeth. A hairdresser has to have nice hair. Your cobbler’s shoes had better be pristine. Along the same lines, people who want to build a personal brand would do well to learn from Goldie Chan, an in-demand keynote speaker and influencer. I invited Goldie to Marketing
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As Instagram hides public like counts, reports show that young users are converting to business profiles to get more in-depth performance insights. Source link
Facebook critics were grousing that $5 billion was too little to pay for the company’s alleged repeated violations of user privacy, in contravention of an earlier FTC consent decree. Indeed, the financial penalties could have been a great deal stronger. But we now know the settlement with the FTC comes with a range of strict
Do you hate sales prospecting? Making cold calls. Sending cold emails. Interrupting folks in their social media inboxes? All in the name of effective sales prospecting… because you know… it’s a numbers game. If you’re ready to be done with that approach… to find a better way to prospect for sales that doesn’t make you
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Why won’t sharks attack lawyers? A professional courtesy. Ha! I’m just kidding. All the lawyers I know are wonderful people with big hearts, however, that doesn’t change the fact that they operate within a brutal vertical like personal injury law. For reference, personal injury law is a hyper-competitive space in all channels. In PPC, you’ll
When I launched into the wonderful and terrible experience of planning my wedding, I had one budget item I would not budge on: florals. While I appreciate their beauty, the idea that I was supposed to allocate 20% (TWENTY. PERCENT.) of my budget to something that was completely perishable was baffling to me. I scoffed
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If you are like most marketers, you have already spent hours in spreadsheets creating thousands of messaging variations to send to copywriters or designers. You have probably also thought to yourself; “this is going to catch the hook, line, and sinker”. But does it? One of the simplest ways to do this is to develop
Perfect Targeting & Personal Messaging: The Dynamic Duo Read More »
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