Pitfalls

Don’t Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them

Posted by Tom.Capper Digital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate our arguments or quantify our issues and opportunities. In this post, I’m going to outline 4

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Avoid These Email and Social Media Marketing Pitfalls That Could Bring Your Blog Down

The current SEO rules might only be foolproof until the next search engine upgrade, but there are other rules that never change. In this post I’ll be pointing out the blunders common to email and social media marketing that may be heavily detrimental to your blog or website’s search engine rankings. We’ll talk about the tools you

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Marketing Analytics: Three Common Data Pitfalls – Forbes

Forbes Marketing Analytics: Three Common Data PitfallsForbesFor example, web traffic stats are often siloed. Pay-per-click (PPC) and search–engine–optimization (SEO) metrics are usually reported separately from email and social media. As a result, a lot of companies don’t know to what degree each channel … and more » Source link

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5 Reasons Small Businesses Fail—And How to Avoid Those Fatal Pitfalls

What’s your biggest fear? Public speaking? Spiders? Failure? I’d wager failure is pretty high up on the list. Especially if you’re a small business owner. As you know, it’s great to be able to run your own business. But there are responsibilities that go with the freedom. Screw up badly enough, for long enough, and your business will

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8 Pitfalls of Digital Transformation

Avoid these mistakes to prevent digital transformation failure There’s no doubt that Digital Transformation initiatives have been a major trend in 2016 which look set to continue into 2017. This chart from 2016 research by Smart Insights shows the popularity of digital transformation initiatives. You can see that over one-quarter (30%) of businesses already have a

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