Planning

Planning for 2019? Four options for next year’s marketing strategy

It’s that time of year again. Christmas decorations are already up at selected retailers and thoughts are turning toward 2019. So, what are the plans for next year? Besides dieting, exercising and keeping in touch with the family more often, marketers also need to start thinking about how they will allocate their budget in 2019.

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Learn how to use spreadsheets for marketing planning and management

Every marketer loves data! Whether they are numbers, feedback results or leads, this is what marketers dream about. They say knowledge is power, and that it is. Whether you’re preparing a report or trying to untangle raw data, working with spreadsheets can be rewarding to your job performance. Not only can it improve your efficiency,

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Planning to make a video ad or other video asset? 3 things to consider

Video advertising is all the rage these days, but, as with any online advertising channel, you can’t just make an ad, run it on YouTube and expect the sales to start pouring in. All great ads start with a great advertising strategy. Video advertising is no exception. In fact, creating a video ad tends to

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SEO Best Practice – Planning and Strategy for SEO

About the Report This report is part of Econsultancy’s renowned SEO Best Practice Guide and has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity. Built on the foundations of our previous, highly-renowned report, this document will help you understand search marketing

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5 Content Distribution Planning Secrets You Need To Boost Results

When do you start your content distribution planning? Don’t be ashamed to tell me. I promise I won’t tell anyone—it can be our secret! Many content marketers start their content distribution process sometime after creating their content and hitting publish. Some wait even longer to distribute their painstakingly crafted messages. To boost your results in

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