There’s one common problem I often see when auditing websites: lack of content planning behind marketing efforts. Most businesses seem to publish content only because they have heard that “Content is king” or because they saw competitors trying to put out some content too. But publishing content for the sake of publishing content is useless. […]
How to Efficiently Set up Your Content Planning for 2018 Read More »
Pinterest has published a new guide to help brands ensure they make the most of their Pin campaigns by launching them at just the right time – which, according to Pinterest, is often earlier than they would on other platforms: “Whether they’re hosting a holiday party or just trying to spice up summer, people depend
Pinterest Launches New Planning Calendar to Assist with Campaign Optimization Read More »
Thanks to 2017 being a banner year for a host of cryptocurrencies such as Bitcoin, Litecoin, and Ethereum, everyone on Earth is now aware of the existence of these digital assets. Buoyed by the massive market gains last year, cryptocurrencies, in general, seemed to have passed the litmus test to qualify as a legitimate investment
Is Mark Zuckerberg Planning to Bring Bitcoin to Facebook? Read More »
Are you back from the holidays facing an empty editorial calendar? Instead of sitting with your fingers hovering over your keyboard waiting for words to magically appear on your screen, tap into the power of annual content planning. To get your content marketing on track to succeed, use annual content planned around specific times and
Annual Content Planning: How To Kickstart Filling Your Editorial Calendar Read More »
It’s a new year, and Twitter’s helping to kick off your social media marketing efforts for 2018 by releasing their January major events calendar. Twitter started publishing their monthly events calendars last year, highlighting all the key discussions likely to generate significant attention on the platform, along with tweet volume figures from the past year.
Twitter Releases Major Events Calendar for January to Help with Strategic Planning Read More »
I don’t know about you, but I’m completely in the spirit of the season—the planning season, that is. At the end of the year, it’s great to look back on all of our successes, but it can be even more exciting to turn toward what’s ahead. Hopefully, you’ve already started planning for 2018, and now
’Tis the Season…to Be Planning Read More »
During our final #SMTLive Twitter chat of the year, we took time to reflect on digital marketing trends in 2017 and discuss new opportunities we marketers should look out for in 2018. We covered a few major topics we believe will be the next big thing for digital marketers in 2018. We had a great
Social Media Marketing Trends: Planning for 2018 [#SMTLive Recap] Read More »
Planning your trips early can save your small business a lot of money. The new update to the Google Flights and Google Trips apps will help you find the best deals, which also includes search for hotel stays. New Tracker Features for Google Flights and Trips Google (NASDAQ: GOOGL) is using machine learning and statistical
Google Flights and Google Trips Update to Give You More Business Travel Planning Power Read More »
The revolution in customer relationship marketing (CRM) continues with an exponential increase in the points of data available to leverage for marketing. Data is more robust, measurement tools are better, and channel capabilities are improving — not only on their own, but also in their ability to orchestrate marketing across channels. All of this is great
Practical advice for planning a CRM marketing stack upgrade Read More »
geralt / Pixabay 200-page business plan documents are cumbersome projects that often render themselves obsolete in a fraction of the time it took to initially create the document. Declaring business plans “dead”, however, removes too much of the responsibility around planning as an entrepreneur, often misleading entrepreneurs into thinking that they don’t need to do
How to Use ‘Lean Planning’ to Develop Your Business Read More »
