Don’t fall short of these common search marketing mistakes It seems almost too easy at first. It really does. You find a keyword tool and you type in whatever search term that comes to mind. Voilà! Like magic, you find out how many people are searching for your keyword, as well as a whole slew […]
10 most common keyword planning mistakes to avoid Read More »
This week, there was much discussion and speculation around Gary Illyes claimed that you can’t know which links are critical, and how webmasters should understand what he was saying and why. The community also talked about what they hope to gain from when Google switches to mobile first indexation. Also as study shows that up
Gary Illyes on Link Value, Planning for Mobile First Index and More: Weekly Roundup Read More »
Free-Photos / Pixabay As a content marketing agency, your success ultimately depends on your resources. You attract, serve, and retain clients by creating compelling content that differentiates you among competing agencies and distinguishes your clients within their markets. Your ability to create such content emanates from the creativity of your resources. The more creative your
Resource Planning for Content Marketing Agency Success Read More »
Make sure you avoid these classic campaign planning mistakes We’ve all seen it. The #fail where a company that’s big enough to know better, completely messes up. The odd thing is that this continues to happen and I guess until the machines take over, that will continue. Whether it’s politics or business, rarely do organisations
Marketing campaign planning mistakes – Smart Insights Digital Marketing Advice Read More »
Digital marketing changes very rapidly, so it’s important to stay caught up with new platforms, strategies and tactics. One thing that can be extremely helpful when trying to stay ahead of the game is keeping an eye on stats – while you always need to be careful and consider the source of said statistics, they can
10 Instagram Statistics to Keep in Mind When Planning Your 2018 Strategy Read More »
We’re moving into the home stretch – there’s only four months left in 2017. If you haven’t started planning out your holiday campaigns, now is the time, but for the immediate future, Twitter has released the latest version of its monthly event calendar to help you tap into the latest, most tweet-worthy events. So what major
Twitter Releases Major Events Calendar for September to Help with Strategic Planning Read More »
While everyone waits with bated breath on the unveiling of Apple’s newest flagship smartphone, the anticipation continues to mount as more rumors and speculations surface about the device. The latest leaks, if accurate, will give Apple fans something to truly be excited about as the new iPhone would sport a pioneering and game-changing feature– the
Is Apple Planning To Replace Touch With Face ID? Read More »
You’ve likely heard it a thousand times: Customer experience is the new battleground in business. As early as 2014, Gartner predicted 50% of product investments would be “redirected to customer experience innovations” by 2017. In an era where artificial intelligence is no longer Hollywood fantasy and customer behaviors are evolving rapidly, creating relevant content experiences
B2B Content Marketing: Planning Better Content Experiences Read More »
A review of different methods and models for developing a marketing communications plan Commercial as well as non-profit organizations, routinely confront these typical questions: Do we need social media? How do we introduce our new website? What can we do to publicize our eCommerce Store? How do we introduce our new product? How will our
Marketing communications planning using the PASTA model Read More »
Where does the time go? With all the controversies and updates and shifts, did you realize that Christmas is now less than 150 days away? Better get planning on that festive strategy. But in the more immediate future, you need to plan for the coming month, which Twitter has been offering help on this year
Twitter Releases Major Events Calendar for August to Help with Strategic Planning Read More »
