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Tim Peterson, Third Door Media’s Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat’s ad plans, Hulu founding CEO Jason
Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr Read More »
The Digital Out-of-Home (DOOH) market is heating up. And, to keep up, DOOH ad platform Vistar Media has launched a private marketplace. Called Marketplace Deals, it covers outdoor US and Canadian digital signage like billboards, bus shelter displays and screens in elevators and taxis. In a private marketplace, ad buyers and inventory sellers know from
Vistar launches private marketplace for Digital Out-of-Home Read More »
In “Don’t Self-host an Ecommerce Store,” my previous article, I explained how owning and maintaining web servers are poor options for most stores. In this article I’ll address a better alternative: renting servers from a professional hosting company. When you rent a server, you pay a company to use a computer in its data center
Comparing Web Servers: Dedicated vs. Virtual Private Read More »
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New bloggers face a difficult question: should you include details from your personal life in your blog or avoid adding these elements all together? I find it easy to inject my travel stories, my blogging wins and losses and most of what I experience online and offline into my blog and brand. Other bloggers may
Private Or Public? How Personal Should You Get on Your Blog? Read More »
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Private equity firms are often targeted by the press as inherently evil and exclusively driven by profits, often to the detriment of everyone else. It’s a common narrative — and an apparently appealing one — but far from accurate. Historically, many PE firms relied on financial engineering to drive their bottom line, but returns became
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