As a CRM consultant, I’m always recommending ways our clients can make better use of the systems we implement – and hopefully use us to help them. One of my go-to recommendations is website integration. Most good CRM systems can be integrated with a company’s website to bring down user information so that their behavior […]
Website Builder Wix Launches A CRM App To Solve A Common Problem Read More »
As a marketing strategist, I can’t count the number of times I’ve received inquiries from potential clients looking for Search Engine Optimization (SEO) services because of a dip in traffic. It’s unfortunately often become the default tactic for too many businesses. The reality is that SEO updates are just a tiny component of the comprehensive
3 Reasons an SEO Strategy Alone Won’t Fix Your Traffic Problem Read More »
Cyber Week, the now weeklong, global sales period seeded from Black Friday, is upon us. But looking at the headlines, it’s clear something’s awry with the shopper experience. Consumer group Which? has been warning consumers to do their research ahead of Cyber Week after it emerged that nearly nine in 10 deals available last year had been cheaper at
Like many businesses, Tommy John was launched out of a personal need to solve a problem. Tom Patterson, CEO of Tommy John, was inspired to start his now wildly successful clothing company Tommy John because he couldn’t understand why nobody was doing anything to fix the undershirt and underwear problem he was having. Tom Patterson,
Tommy John Launched Out of a Problem That I Wanted to Solve Read More »
A new report has found that the majority of Twitter accounts which spread fake news ahead of the 2016 election are still active, underlining the ongoing issue. Source link
Social Media Still Has a Fake News Problem – and Digital Literacy is Largely to Blame Read More »
If you’re trying to come up with a new business idea or increase your sales by solving common customer issues, you need to practice problem-solving. Improving your ability to problem solve will not only help you become an expert thought leader in your industry but will drastically improve the overall success of your business. You
5 Ways to Strengthen Your Problem Solving Skills Read More »
Account takeover fraud is a form of identity theft, wherein a criminal gains access to a registered customer’s account. The criminal then logs in, posing as a known and trusted shopper. The cost of account takeover fraud tripled last year, reaching an estimated $5.1 billion in the United States. Several trend-tracking firms have noted a
Account Takeover Fraud a Growing Problem for Ecommerce Read More »
If any marketers feel their list of things to worry about is getting too short, here’s another one to add: Fake social media accounts. Not just fake social followers, or fake influencers. Those are separate items on your list. These are social media accounts that purport to be from your brand or your CEO. Except
Fake social accounts: Another problem for marketers to monitor Read More »
Cybersecurity Needs for Businesses Connected technology, Internet-enabled (IoT) devices and other digital services each come with their own security risks. But when used in concert with businesses and their data, these technologies can present more substantial cybersecurity risks than those used for personal use. Vendors, suppliers, partners and other third-parties associated with your business can
Welcome to Part 2 of my series and if you’re just joining, then I’d like you to go back and read Part 1. I’m discussing, from my experience, what the common problems with blogging are these days. These are factors that I’ve noticed can contribute to many blogs failing because they simply don’t resonate with
