Problem

Why your marketing performance problem is really a measurement challenge

Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, product or service. But setting your marketing team up for success is tougher than ever. One reason is that,

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Lessons Learned: Hollywood Mirrors Has a Good Problem

Adam Watson is founder of U.K.-based Hollywood Mirrors, an online retailer. With less than two years online, U.K.-based Hollywood Mirrors has a good problem: keeping up with demand. “I should have ordered more stock, instead of being cautious.” Adam Watson, founder of Hollywood Mirrors, is the cautious type. It takes four to five months for

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