Profiles

Marketing Day: Podcasting on the rise, YouTube profiles, Facebook tests new ways to connect & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search […]

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Pinterest’s Looking to Give Profiles a Fresh Look with New Cover Images and Presentation Options

Pinterest is testing out a new profile format, with the biggest change being the addition of cover images which are made up of a collage of your Pins. The new display – spotted by user Scott Kibler, and shown here on desktop – certainly adds a different look and feel to your Pinterest presence. Here’s

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Will Customer Profiles Replace Marketing Personas?

Emerging technologies make it possible to move segmentation and personalization models beyond marketing personas to distinct, individual customer profiles. The ability to collect customer information, organize it (i.e., big data), and draw insights from it (i.e., machine learning) makes it possible for marketers to evolve. This evolution from buyer personas to individual profiles can provide

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Top 5 Tips For Managing Your Social Media Profiles While On Vacation

Top 5 Tips For Managing Your Social Media Profiles While On Vacation Going on holiday is supposed to be fun, yet many of us worry about how we will manage our beloved social media profiles whilst on holiday. There’s no need to fear, though. There are countless ways you can make managing your social media

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Instagram Reaches 25 Million Active Business Profiles, Shares New Business Tips

Instagram, currently the fastest growing of the big social media platforms, has this week announced that there are now more than 25 million businesses active within its network – up from the 15 million they reported back in July. Really, the growth in business interest makes perfect sense – Instagram has also gone from 600 million

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