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QuinceMedia / Pixabay What do 99 cent romance novels and marketing strategies have in common? On Amazon’s Kindle Unlimited program, it’s more than you might think, and it all ties back to profit. Nestled between the ebook pages of books with titles like Her Cocky Firefighters and Playboy Ever After lies sinister SEO scheming, ghostwriting,
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My firm is frequently engaged by companies to analyze data. One example is a manufacturer of building materials. The company’s profit was stagnant. It asked us to analyze sales data for customers, products, and regions to determine where to focus its marketing efforts and where to streamline operations, to lower costs. In this post, I’ll
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I’m a big fan of cartoons, comics, sci-fi, and the like, but I have to say I’ve never been tempted to read, much less write, fan fiction. I can appreciate people wanting to put their own spin on their favorite characters, but maybe because I’m already working in a creative field, I’ve always been happy
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If you want to run a successful business, you need to take care of establishing and managing customer relationships. It doesn’t matter if you are a business owner or a marketing specialist, it’s important to be aware of the most common ways and methods of growing a community of loyal customers. Part of encouraging community growth is knowing
Customer Lifecycle Marketing: Best Strategies to Increase Profit Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! People running non-profits are under attack by zombies! Idea zombies, that is. This was the topic of John Haydon’s session at the recent Blog World Expo in Los Angeles and the starting point for our conversation in this episode of
Profit – Marketing Smarts: Saving Non-Profits from Zombie Ideas! : Marketing Podcast Read More »
Goodbye television viewing – Hello mobile content marketing! Are you scratching your head wondering what you missed? Maybe you were too busy binge watching the latest offering on Netflix. Don’t worry–I get the guilty pleasure of being a couch-potato. But in 2018, Americans will consume 215 minutes per day (or roughly 3½ hours) of mobile
Boost Your Mobile Content: How To Profit From Emerging TV Habits [Research] Read More »
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts I had the opportunity to discuss performance metrics and nonprofits with Beth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World. What Gets in the Way
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