By Nick Brown Every design requires a careful approach that is based on psychological principles—understanding what makes your audience tick, what emotions a certain design choice can elicit, and how people are going to behave according to what they see. And this, of course, relates to logo design as well. A lot of people think […]
Each person is exposed to nearly two million TV advertisements and commercials, on average, each year. That’s a dense barrier for marketers to break through to make their ads some of the few that people actually remember. But there are ways you can help your ads be seen and recalled. Emotional content tends to outperform
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What do psychology and social media have in common? A lot more than you might imagine! Believe it or not, there are some very scientific reasons that people like, share, comment, click, and even purchase products online. Understanding the psychology facts behind the way audiences think on social media is the first step in creating
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Why do we feel so glued to social networks? Studies have shown that there's a strong psychological pull to them, as outlined in this graphic. Source link
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Using urgency as a tool to drive conversions Successful marketing strategies focus on changing the way target audiences behave. To do this well, marketers need to understand how people think. It’s no wonder, then, that the most effective marketing principles have their basis in psychology. One of the most relevant psychological principles that can be applied
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Advertising has shaped our society – it’s become part of global culture and is now deeply ingrained in our day-to-day existence. It’s the pretty pictures of happy families next to housing developments. It’s our favorite celebrities using new beauty products. We see household names selling cleaning products or food. Advertising is everywhere, with evermore promotional
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It’s a Saturday afternoon and you’re walking down the street looking for a place to try for lunch. Eight out of ten of the restaurants have people inside eating. The other two are completely empty. Are you more likely to go to one of the restaurants with people inside, or one of the two empty
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Are you looking for ways to improve your business website? Want to use web design psychology to convince more visitors to do business with you? SSls share their tips for success in this infographic. Here’s a quick summary of the items covered: Layout Color Typeface Earning trust Pandering to narcissists Using triggers Maintaining consistency Positive reinforcement
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By Marwan Jamal Taking care of customers has always been crucial to business success. In fact, stock experts have found that brand loyalty is the most reliable aspect in predicting a company’s performances in both short and long-term futures. A study by Michigan State University found that traders who built stock portfolios based on customer satisfaction
Social media has become one of the most important fields of marketing. We live in the times of ‛likes’ and ‛shares’ and every professional marketer – from growth hackers to experienced web designers – should know how to use them as an advantage in the business. It doesn’t matter who your target audience is, social media can
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