Over the past decade, social media has become the domain where much of the world’s buzz takes place. By 2021, the number of users across the globe is expected to surpass the 3 billion mark. In addition to all the people talking, sharing, liking, and posting all over the place, eMarketer estimates that 90% of […]
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I’ve no idea how to actually do the two-step. Apparently it looks a little something like this:It’s way too complex for me. Fortunately, when it comes to marketing, the two-step opt-in form is much simpler. What is a Two-Step Opt-In Form? Well for starters it’s a two-time hyphenated term that’s really annoying to type. Functionally
Opt-In Forms That Is [A Psychology Principle With Conversion Data] Read More »
If there’s one thing CROs could use more of, it’s psychology. I’m all for testing crazy ideas. It’s how some of the most counterintuitive and surprising discoveries are made. But we still need to build our landing pages on a solid foundation, and since it’s human behavior that our landing pages are attempting to influence,
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Apply behavioral psychology to your web design to boost your conversion rate Getting people to choose something over another has more to do with psychology than anything else. When the principles of psychology have been understood, they may be integrated in UX and website design. If they are integrated well, they end up becoming a
What Psychology Studies Can Teach Us About UX and Web Design Principles Read More »
Applying color psychology is one of the most powerful methods to appeal to customer attention, trigger their purchase behavior and ultimately drive more sales. Realizing how important colors are in every visual presentation of your business can help you increase conversion rates. Up to 90% of a consumer’s initial judgment of a product is based
40 Ways that Color Psychology Can Boost Your Website Conversions [Infographic] Read More »
Psychology research that will help you subtly convince your leads Ever wanted to get into the minds of your customers and figure out how they think? Ever wanted to know the best methods to convince someone to do something? As the study of the human mind and behavior, psychology has answers to what you’re looking for.
12 ways you can use psychology in your marketing Read More »
Succeeding in social media sometimes feels like taking a wild stab in the dark. Though you’re working with data, numbers and words on a screen, it’s people you’re ultimately trying to win over. And people are unpredictable – just because you ‘build it’, doesn’t mean they’ll come. I mean, who really knows why audiences respond
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Inbound marketing isn’t entirely new. It’s new in the virtual world – learning about a product or service from a friend on social media or via a blog is a relatively recent development. But even before we had the internet, people did hear things via word of mouth. You might have picked up the phone,
The Psychology of Trust and Inbound Marketing | Social Media Today Read More »
Ask any seasoned marketer, and they’d agree: Understanding your customers is largely dependent on understanding how they think. Your digital marketing strategy should be guided by your answers to certain questions. What do your target customers need? What do they want? What can you do to influence their decision-making process? Take social media engagement, for
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The summer is over. School is back in session. Business is picking up again. If you feel a renewed sense of motivation right now, you’re not alone. There’s mounting evidence that “September is the new January” when it comes to setting goals. In fact, studies find that enrollment in weight loss programs rises in the
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