No matter how you look at it, the colors you choose to use, both in your overall branding elements and content, matters. Different colors can trigger different emotions, and can help, or hinder, your capacity to stand out. Are you in the process of choosing a color scheme for your new website? Perhaps you’re wondering […]
Color Psychology & Web Design: How Your Colors Affect Your Visitors [Infographic] Read More »
StockSnap / Pixabay The saying from a video guru in the early noughties would have gone something like this… ‘A picture paints a thousand words; a video shows a thousand pictures.’ So, what makes video more powerful than imagery? The simple answer is that it can convey emotion in a way static imagery or words
5 Ways Psychology Can Help Drive Engagement Read More »
Are you looking to gain more attention for your business on social media? Has your brand been lost in the weeds lately, and you’re trying to figure it all out? If so, there’s no reason to run away screaming. Many people fail to recognize three small, yet effective tweaks to their marketing strategy which can
3 Psychology Strategies You Should Be Using on Social Media Read More »
Up to 90% of a consumer’s initial judgment of a product is based on color, according to an infographic released by review site Skilled. The infographic breaks down the rainbow and explains emotions associated with each hue, as well as in which industries each color is popular, and in which industries each color is not recommended. For example,
Using Color Psychology to Boost Sales & Website Conversions Read More »
Customer advocacy is nothing new – friends and family have been sharing brands that they find useful, unique or just plain interesting for years, and social media has only supercharged that. What has changed in recent years is the technology to facilitate this sharing via referral marketing, and actually measure its success as a marketing
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Referrals are the most trusted marketing format. You need to harness them. Every other year, Nielsen publishes its Global Survey of Trust in Advertising report, compiling latest trends in consumer sentiment towards various marketing and advertising channels. Its latest report highlighted a growing trend in the industry; that consumer trust in traditional advertising channels has
The psychology of referrals: the key to driving new customer acquisition Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
The psychology of search, B2B marketing & more Read More »
The Psychology of Subject Lines: Using Science to Optimize Clicks Businesses often do not put enough effort into their subject headings, especially for marketing campaigns. However, the subject line is by far the most important aspect of email marketing. It is a prime opportunity to target customers and force them to open the email. One
The Psychology of Subject Lines: Using Science to Optimize Clicks Read More »
Why do some people you know at work consistently get things done, while others never seem to finish anything? It’s certainly not all about intelligence, skills, and training. Some of the best-prepared people I know are the least productive, and they are quick to offer the excuse that they are idea people, perfectionists, or easily
These Are the 7 Things That Drive People to Get Things Done, According to Psychology Read More »
markusspiske / Pixabay Visual creative content is a useful communication tool for many reasons. It uses the brain’s visual processing centers to instantly communicate information. It helps brands communicate in a more engaging way. It helps publishers enhance their content. But perhaps what is most enticing about creative content is that it is so shareable.
The Psychology Behind Why You Share Creative Content Read More »
