When used well, push notifications can be a great way to maximize your brand messaging. Check out these stats on optimal push notification usage. Source link
What Brands Should Know About Push Notifications [Infographic] Read More »
In my last post, I talked about how to use email to get even more out of your most valuable users (your customers!). Email is certainly a tried-and-true digital channel, but it’s also limited, especially in the case of app retention and engagement. In the go-go-go mobile world of 2018, adding any extra steps (e.g.,
How to maximize value from push notifications Read More »
Facebook-owned WhatsApp is adding a range of new business tools, presenting new opportunities for brands. Source link
WhatsApp's Making a New Business Push, Pointing to Significant Revenue Opportunities Read More »
Many of us use WordPress to power our various websites, particularly our blogs. It’s easily one of the most robust, flexible and customizable content management systems available on the Internet today. Perhaps you use it to run your online store, packed with plenty of great products. Maybe you have a resource website. Or maybe you’ve
Megapu.sh Push Notifications Ad Network Really Clicks Read More »
If you spend any time browsing the internet, you might have noticed that it seems like just about every site you visit has a little pop up asking you if you want notifications. If it’s not about notifications, then the website wants to know your location; and then finally, before navigating away from the page,
Do Browser Push Notifications Really Work? Read More »
Snapchat is partnering with Storyful, NewsWhip, SAM Desk and Tagboard — all news-focused platforms used by journalists and media organizations — to open up news-related content for wider distribution. Using Snapchat’s Story Kit API — which makes it possible to embed publicly shared Snapchat Stories on websites outside of the app — the Snapchat partnership
Snapchat partners with 4 news discovery platforms to help push content beyond the app Read More »
Twitter will remove around two million inactive accounts from follower numbers as part of its latest efforts to improve the accuracy of its data. Source link
Twitter to Remove Millions of Accounts from Follower Numbers as Part of New Push Read More »
It’s no secret that our world is trending in a mobile direction. As a marketer, you need to recognize this concept and adapt accordingly. Your customers are using their mobile devices to consume, so that’s where you need to target them. For those of you out there who developed a mobile app, you’re already heading
How to Target Your Mobile Customers with Push Notifications Read More »
Successful business communication entails tailoring messages to different types of audiences Not so long ago, digital marketers and influencers used to make bold statements such as Email marketing is the best communication channel and shall continue to dominate for eternity. Today, the tables have turned and such statements make little business sense. Many businesses are
How to drive your ecommerce sale with desktop push notifications Read More »
For mobile marketers, the stakes have never been higher. Apps are continuing to lose more and more users. How is this happening? And more importantly, how can we make it stop? Let’s face it, not every app can be Snapchat or Instagram, and even the largest iPhone or Android device isn’t big enough to house
Using push notifications for mobile app retention Read More »
