Don’t get left behind; take ten minutes now and jumpstart your 2019 strategic plan. Strategic planning can seem overwhelming. There’s no time today, and tomorrow never comes. You blink, and it’s the beginning of April. The first quarter is history, and you’re living day to day and minute to minute, hoping that the year will […]
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If you are migrating to the cloud, you have to thoroughly scrutinize the security protocols of the provider you choose. No matter how much of your digital presence is in the cloud, you have to ensure your service provider has the best security measures in place to protect its infrastructure from the current cyber threat
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geralt / Pixabay To create a strong brand identity, do not just leap into redesigning your logo or website. Consider the visual elements that will define your brand. When it comes to branding, many people have a common assumption that holds them back from building a powerful brand: Design a great logo with a catchy
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Following our Digital Transformation webinar, we look back at some of the questions asked by the audience It was great to see the interest in our recent digital transformation webinar: Benchmarking your Digital Future (now available on demand).There were so many questions, from strategic to practical, that we couldn’t get to them all on the
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When asked about artificial intelligence in the eCommerce industry, most people bring up Amazon as a prime example. The tech giant is at the forefront of AI technology, with one of the most advanced chatbots on the market (Alexa, can you order me some ice cream?) along with recommendation engines and fulfillment algorithms that tell
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The best helper is the one who knows what you’re looking for before you ask. That’s the idea behind Adobe’s new Virtual Analyst in its Analytics Cloud, announced Monday. It employs the company’s Sensei artificial intelligence layer to find the “unknown unknowns,” even when the user hasn’t asked for that specific info. How it works.
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1. Every vendor claims to provide a data-driven marketing solution. What’s changed in the marketing landscape, and how can you stay competitive? Within the last decade, marketing has evolved to become one of the most data-driven professions anywhere. Savvy marketers are championing rich data as the foundation to executing personalization at scale. Personalizing the customer
Ever wondered why some content marketing programs are more successful than others? Does it come down to execution, strategy, timing, or any other contributing factors to success? Whether you’re new to content marketing or knee deep in your brand’s content marketing program, answer these seven questions. If you have or can come up with
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Being a full time blogger can be very time consuming, which is why I like to outsource my SEO. This is not always the case, only when I have a full schedule ahead. Over the years, I have learned a lot about outsourcing, and what to look for when choosing the right company to take
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Most people think Quora is a simple Question and Answer forum. However, the website is so much more than that. While it’s true that people can ask about anything under the sun, a lot of the answers are enlightening and useful. What’s more, if used correctly, Quora can be a veritable goldmine of website traffic.
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