For the past 10 years, my friend Loren McDonald (formerly of Silverpop, now an Evangelist at IBM’s Watson Marketing division) has authored an annual email benchmark report, looking at how email programs from different types of company fare around the world. The 2018 edition of the Email and Mobile Metrics Marketing Benchmark Report […]
You just got a phone call from a recruiter telling you about a great new marketing job that’s open at a fantastic company offering great pay and benefits. You’re happily employed, but why wouldn’t you want to learn more about something that could be a better opportunity? Besides doing your own diligence in conducting your
7 Questions Smart Marketers Ask When a Recruiter Calls Read More »
One of the best ways to get local rankings is by claiming and optimizing your Google My Business (GMB) listing.Not only does your Google My Business listing increase your chances of showing up in the Google Local 3-pack, but when your business is searched for by name, Google often shows a Knowledge Panel that displays
Google My Business listings: 5 frequently asked questions Read More »
Even for an ordinary, inexpensive item, it’s astounding how many uncertainties can come up from online shoppers. For instance, a listing for men’s socks on Amazon has 50 questions from would-be buyers! Such questions provide a window on the many issues that can lead someone to select an item while rejecting others. In the case
Did you know that you must go through an interview in order to invest in a franchise? If you want to become a franchisee, your first order of business will be to speak with the franchisor (or a representative on their behalf). The franchisor will ask you questions about your background and goals, if you
Important Questions to Ask Before You Buy a Franchise Read More »
Instagram's giving more people access to its new Stories questions tool, and testing a different layout option to emphasize Stories. Source link
Instagram Expands Test of Questions in Stories, is Trialing a Persistent Stories Bar Read More »
A redirect happens when someone asks for a specific page but gets sent to a different page. Often, the site owner deleted the page and set up a redirect to send visitors and search engine crawlers to a relevant page. A much better approach then serving them an annoying, user experience breaking 404 message. Redirects
Instagram is testing a feature that allows users to add open-ended questions within Stories, making content on the app more interactive. Currently, the Facebook-owned app lets users post polls with multiple-choice answers. Users also have the option to direct message someone in response to a Story. By allowing open-ended questions within a Story, Instagram is
Instagram testing open-ended questions in Stories to make content more interactive Read More »
Digital technology has empowered consumers to demand more from the companies they do businesses with. And more than ever, this is being manifested in real-time availability. The New Expectation? Real-Time Response to Customers According to a new research published on HubSpot, 82% of consumers look for an immediate response from brands on marketing or sales
82% of Consumers Expect Immediate Response on Sales or Marketing Questions Read More »
Welcome to Part 2 of my series, where I’m exploring the important questions to ask before starting a blog. These questions will help you get a better idea of what you are trying to achieve with your business and audience. By creating an outline of your objective, you will have clear focus and this will
MOST Important Questions to Ask Before Starting a Blog – Part 2 Read More »
