Last month, I wrote about the importance of knowing pay-per-click (PPC) fundamentals when you’re hiring new team members. While you can control the team you hire, it’s harder to find clients, bosses and stakeholders who understand all the details of PPC as well as you do. This can lead to questions about campaign performance when […]
Answers to common conversion tracking questions Read More »
After my agency completely overhauled a small manufacturer’s website, the owner of the company emailed to ask these questions: “I know a lot has changed recently regarding keywords and search engine optimization, so how do we improve our website results? How do we get the most out of Google Analytics?” These are great questions —
Getting results from your website means asking the right questions Read More »
When it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts need to be put to the test. The following are a variety of questions and their answers from major search and e-commerce sites like Google, Amazon and Bing. Use them to ask any “expert” you may be
30 questions to ask that so-called PPC ‘expert’ before hiring him/her Read More »
Creating a social media strategy for your brand or business can be overwhelming. In this post I’ll break down the 7 key questions you should ask before you start creating your strategy to make the process a little easier. In this post we’ll review what these questions are, and if you’d like to watch the
7 Questions to Ask and Answer Before Building Your Social Media Strategy Read More »
Are you in the process of creating a new website for your business? Need help understanding what information your visitors are looking for? We share 8 questions your website visitors want answered in this infographic. Here’s a quick summary: What Are You Selling? Why Should They Care? What’s the Cost? What Differentiates Your Brand From Others?
Web Design Basics: 8 Essential Questions Your Website Must Answer [Infographic] Read More »
With one in three workers working as a freelancer, the chances of your business needing one to assist you—whether to take on that extra load or to provide a service nobody else in your company can—are strong. When it comes to hiring the perfect freelancer for the job, you need to understand how they can
12 Questions to Ask Your Freelancers Before You Hire Them Read More »
Posted by Daniel_Marks Almost every consultant or in-house SEO will be asked at some point to investigate an organic traffic drop. I’ve investigated quite a few, so I thought I’d share some steps I’ve found helpful when doing so. Is it just normal noise? Before you sound the alarm and get lost down a rabbit
How to Diagnose SEO Traffic Drops: 11 Questions to Answer Read More »
Establishing an effective social media strategy for your brand or business can be overwhelming, but you can simplify and improve your process by focusing on the key elements, and keeping them front of mind as you go about implementing your strategy. In this post, we’ll go over seven key elements you need to consider to
7 Questions to Ask (and Answer) Before Building a Social Media Strategy Read More »
There are 3 ‘Why’ Questions You Should Ask Yourself Before Starting a Business Co-authors of ‘Shortcut Your Startup,’ Courtney and Carter Reum, give you the questions that will help you create and meet your goals when starting a business. Source link
2 Investors Share Their 3 Must-Ask Questions for Starting Any Business [VIDEO] Read More »
Google launched Google Site Search (GSS) in 2008 to offer its technology to online publishers and their websites for searchers to use while on those sites, but the company recently announced that it will sunset GSS, forcing companies to replace its search technology by April 1, 2018. If you are facing that decision, ask yourself
Need to Replace Google Site Search? Ask These Questions First Read More »
