Right now, the barriers for new brands and startups to enter the market have never been lower. Want to sell stuff online? Sign up for Squarespace. Start an Etsy account. Heck, log into Craigslist. And voilà, you’ve done it. You, and ten thousand others. With innovation at an all-time high, it won’t be your technology […]
Wokandapix / Pixabay For nine years I have watched my friend and colleague, Lindsay, wade through the highs and lows of a marketing career impacted by technology, the economy, and personal circumstances. Her role has changed ten times: ten times in just nine years! With each change, I expected her to leave the area or
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. The passenger-airline employee relationship isn’t quite at an all-time high. You can’t just blame United for dragging things down. Airlines are all trying to cram more people into planes, thereby offering them less comfort. They’re running
As business and website owners, we often thought we could do everything for our business. But can we really do everything? Truth is… no one can. At certain point, you need to outsource other services. This is especially true in search engine optimization. Not all people can do SEO like an expert. That is why
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Is Your Website Useless? 7 Essential Questions to Ask Yourself When is the last time you generated a lead from your website? Would you even know if you did, or whether the lead came from another channel? In this article we’re going to be look at whether or not your website is useful, or useless.
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Facebook Groups do not have to be a link graveyard. As we dive deeper into our how to increase blog traffic series I want to share a neat way to drive traffic through Facebook. Most Facebook Groups are link dropping points. Paste your link and run. These groups are not communities, but fear-based collectives that
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Photo credit: BsWei/Shutterstock Building an e-commerce website is far from easy, no matter how much experience you have. How do you align yourself with a developer who can make your dream website a reality? Ask them these 10 questions. Building an e-commerce website is far from easy, no matter how much experience you have. The
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A couple of weeks ago, Yoast hired you as a freelancer to expand the work you do on WordPress core. Can you explain this move and what it enables you to do? And what do you hope to get out of it personally? For some time now, I have been working on WordPress core in
5 questions: Alain Schlesser – WordPress Core Contributor • Yoast Read More »
Let’s think more like George Lucas. In 1973, he wanted to make a sci-fi movie, but Hollywood studios weren’t big fans of science fiction. So George negotiated a deal with 20th Century Fox to forgo up-front payment for his services on Star Wars. In exchange, he retained the sequel rights (and eventually merchandising rights). George
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Rebranding your business is a big step. You’ve already built a name and an image, and changing these can be risky. At the same time, an image overhaul could be just what the doctor ordered. Businesses get stuck in a niche, and it can be hard to climb out. Rebranding can be a way to
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