Ever wonder what the number one, most important, search ranking factor is in Google’s algorithms? Is it links? Is it content? Is it a special hidden meta tag? Nope, it is none of that. It is “awesomeness.” Yep, that is what John Mueller of Google said, the number one, most important ranking factor Google uses […]
Google Says Number One Search Ranking Factor Is Awesomeness Read More »
Those of you who have been following along with this series since we started probably feel like you’ve drunk from a firehose. There are a lot of angles from which to attack Local SEO! Generally speaking, though, social media is not one of them, so this will be the shortest post of the series. Marcus
Ranking your local business part 7: Social Signals Read More »
He’s been active in the SEO industry for over 14 years, and founded one of the UK’s most wanted Digital Marketing agencies, Bronco. With a proven ability to achieve great results, even in the most competitive of fields, Dave Naylor can rightly call himself an SEO genius. So it goes without saying that we’re thrilled to
Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The
Although they weren’t part of the initial release of Google Maps, reviews have been a fixture on Google’s local properties for over a decade. The reason is obvious: frankly, consumers love reviews. BrightLocal consumer survey data suggests that over 90% of consumers use reviews to evaluate local businesses. 84% of them trust reviews just as
Ranking your local business part 6: The impact of reviews Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Every SEO conversation starts with “rankings.” Every SEO KPI starts with “#1.” But here’s the thing. Both of those are wrong. Your only goal in SEO is new leads and sales. So in that sense, ranking #1 is
Ranking #1 is Pointless – Here’s Why Your SEO Goal Is Leads & Sales Read More »
Previously, we published an interview with local SEO expert David Mihm on our SEO blog. As a lot of you liked this interview, David and Yoast decided to join forces and publish a series of posts about Local SEO. In this series, David will go over the various aspects that contribute to your local rankings.
Ranking your local business part 1: Introduction • Yoast Read More »
This is the second post in an 8-part series on how to rank your business for local searches at Google. Google My Business (GMB) is a free product that allows business owners to verify and submit basic details about their business to Google. Owners can also engage with existing and potential customers across Google’s properties. Eligibility
Ranking your local business part 2: Google My Business Read More »
This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most out of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website
Ranking your local business part 3: Website optimization • Yoast Read More »
Let’s put the mobile configuration debate to bed. For those of you who haven’t been following closely, the industry discussion about mobile design options involves whether it’s better to use responsive web design, adaptive design or separate URLs to achieve better search rankings. Because responsive web design is Google’s stated preference, many SEOs assume that it
Proof that no ranking boost for responsive sites exists in 2017 Read More »
