tanuha2001 / Shutterstock.com Advertisers are continuing to shift ad dollars from Facebook to Instagram — resulting in an astounding amount of growth for the Facebook-owned app compared to its parent company. Facebook ad spend (excluding Instagram revenue) grew 40 percent year over year in Q2 2018, while ad spend on Instagram jumped a whopping 177 […]
NPR and Edison Research have released a new “smart audio” report. It’s the third installment of research that began in 2017, intended to investigate device adoption and evolving consumer interaction with smart speakers. Extrapolating from a sample of just over 900 respondents, the report asserts that 18 percent of all Americans now own a smart
Report: Smart speaker ownership driving voice adoption on smartphones Read More »
Snapchat has launched a new data report which highlights user behaviors based on data tracked within the app. Source link
Social analytics company Delmondo has released a new report on Instagram Stories performance, based on more than 5,000 posted Stories. Source link
5 Key Insights into Effective Instagram Stories Performance [Report] Read More »
Last week, Twitter made a grand gesture to show its commitment to improving the health of its platform by removing locked accounts from follower lists. The purge began toward the end of last week, resulting in many Twitter users with significant follower numbers losing, on average, 2 to 3 percent of their followers. Socialbakers tracked
Mordy Oberstein from RankRanger has reported that the Google mobile search results interface has seen a dramatic increase in the number of image thumbnails displayed in the mobile search results. In fact, according to RankRanger data, there was a 183 percent increase on July 13, 2018 — from 15.7 percent of all mobile page one
Report: Google’s mobile search results now show image thumbnails 45% of the time Read More »
According to the Biz2Credit Small Business Lending Index, the loan approval percentage across all categories of lenders is rising. For banks and institutional lenders, the month of June has delivered new highs. This is great news for small businesses who are looking for capital to expand their operations. However, the robust economy has resulted in
Small Business Loan Approvals Continue to Rise, Says New Biz2Credit Report Read More »
A majority of companies will increase their martech spend in 2018, but they are struggling to keep the pace of their utilization in line with the speed of their investment, according to a new report out this week from communication firm Walker Sands. The “State of Marketing Technology 2018: Maximizing the Value of Martech Innovations”
The conventional thinking is that social media conversations about brands are representative of broader consumer sentiment in the overall market. However, new research from Engagement Labs finds online discussions and sentiment are not necessarily predictive of offline brand outcomes. Among other things, Engagement Labs sought to answer the question, “Can the social media tip of
Report: Social media sentiment not predictive of offline brand outcomes Read More »
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Marketing Day: Google warns of app risk, social media report, TrustArc survey & more Read More »
