Report

Account-Based Marketing Tools: A Marketer’s Guide – New report from MarTech Today

SEO BLOG /

Account-based marketing (ABM) has been used by B2B marketers for well over a decade. But rapid advances in the sophistication and accessibility of the data — and in technologies that enable ABM — are now fueling widespread adoption of this approach. According to the Information Technology Services Marketing Association (ITSMA), more than three-quarters of B2B […]

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Report Highlights Importance of Adaptability Quotient for Business Survival

Startup /

A new study released by Advantage|ForbesBooks, is putting a spotlight on Adaptability Quotient (AQ), a concept many businesses may not be aware of. Titled “Adapt or Die: Why Corporate Giants Failed, How to Make Sure You Don’t,” it offers insights into how the AQ of a company plays a critical role in its long-term survivability.

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Report: Most consumers think companies aren’t doing enough to protect their data

A-Post to MarTech Today, Analytics, Channel: Martech: Analytics & Data, gdpr, Legal, Legal: Privacy, Marketing Tools, Marketing Tools: Analytics /

Consumers are still confused about how their privacy is being handled and want companies to do more to protect them, according to new research released Tuesday by digital advertising platform Choozle. According to the report, a full 89 percent of consumers polled wish companies would take additional steps to protect their data. Seventy-eight percent think

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Report: Second big EU antitrust fine against Google coming next week

Channel: Mobile Marketing, Google, Google: Android, Google: Business Issues, Google: Critics, Google: International, Google: Legal, Legal, Legal: Antitrust, Mobile Marketing /

Reports out today from the The Washington Post and Reuters say that the European Commission (EC) is readying a second multibillion-euro fine against Google parent Alphabet. Beyond the fine, the EC will likely demand changes in the company’s rules for phone makers using Android. Currently, Android handset makers, such as Samsung, must comply with certain

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44% of Businesses Can’t Adequately Measure Social Media Impact, Report Says (INFOGRAPHIC)

Social Media /

More businesses are using social media in their marketing mix, and for some, it is the only platform they use. But how do you evaluate your return on investment or ROI when you decide to use social media marketing? An infographic from MDG Advertising titled, “The ROI of Social Media” looks at the effectiveness of social

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Report: Feds widen scope of Facebook/Cambridge Analytica scandal probe

A-Post to MarTech Today, Analytics, Channel: Martech: Analytics & Data, Facebook, Facebook: Legal, Facebook: Privacy, Legal, Legal: Privacy, Marketing Tools, Marketing Tools: Analytics /

Federal investigators have widened their investigation into Facebook’s role regarding ads targeting millions of its users by data firm Cambridge Analytica, according to a report in The Washington Post. Five anonymous sources told the Post that the FBI, the Securities and Exchange Commission (SEC) and the Federal Trade Commission (FTC) have joined the Department of Justice in

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New Forrester report: ‘Speech analytics has found its voice with AI’

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics /

Some of us remember a time when devices were not able to respond to what you said verbally, although that now seems a long time ago. Behind all these suddenly loquacious machines, of course, are smart analytics that translate speech into text, text into intent and intent into appropriate responses. To sort out these new

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Marketing Day: Facebook alerts users, California privacy rules, AI report & more

Channel: CMO Zone, Marketing Day /

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search

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Google web spam report: Less than 1% of sites visited from search results are spammy

SEO BLOG /

Google released its 2017 webspam report this morning. The metrics show improvements from last year’s report in several areas. For example, Google said that less than 1 percent of searchers ended up visiting a spammy website from the Google search results. And it reduced that figure by half in just a couple of years. Google cut

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