Report

Google Insights report in Google My Business gets subjective attributes

SEO BLOG /

Google My Business insights, the analytics package within the Google My Business dashboard, has added a new report for some businesses that plots what is called “subjective attributes.” Subjective attributes are characteristics or experiences assigned to the business by consumers, such as cozy, romantic or notable cocktails and others. Google is now plotting these subjective […]

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Report: Just 3% of CMOs are currently optimizing for voice search

SEO BLOG /

Only 3 percent of chief marketing officers have tailored their SEO strategies to optimize for voice-enabled search, though 75 percent say they plan to do so. QueryClick’s “CMO Performance Report 2018” surveyed 150 CMOs for UK brands with a revenue of more than £150 million. Though this is a small sample size, the results could

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New report: Some ad campaigns are almost entirely robot traffic

A-From MTT, Channel: Martech: Advertising /

If you run online ad campaigns, you might want to sit down. In some campaigns, more than 90 percent of the clicks are generated by robot traffic. That’s according to the first “Robot Traffic Report” (free, no registration) from New York City-based financial native ad platform Dianomi. The data comes from hundreds of publishers around

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Report: Microsoft seeks to help retailers compete with Amazon Go

Amazon, Channel: Retail, Mobile Marketing /

Amazon’s Go checkout-free grocery concept store proved immediately popular, with the retailer saying it would open more stores in the US. While it’s not clear how disruptive to the grocery or broader retail industry Amazon Go might become, Microsoft apparently wants to help traditional retailers proactively compete. Reuters reported earlier today that Microsoft is developing

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Marketing Day: Google & Facebook report, Twitter improves user experience & IAB study

Channel: CMO Zone, Marketing Day /

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